SHIFTING LIFESTYLES: SIMPLI NAMDHARI'S EYES EXPANSION

ENTHUSED by the growing trend of health-conscious consumers increasingly being aware about what they eat and from where it is sourced, Simpli Namdhari's is aiming to tap this opportunity, and is strengthening its omni-channel presence by enhancing its e-commerce platform and launching new stores.

- HRITHIK KIRAN BAGADE @ Bengaluru

Currently, the company operates over 25 stores across Bengaluru and Hyderabad, and plans to add 8-10 stores in the next 12 months, with more Simpli formats in the pipeline. "Initially, $20-30 million is the amount that will help us look beyond the South, at least in the first phase... We feel slightly larger stores would give a better experience and help us stock wider assortments," informed Simpli Namdhari's Marketing Head Hema L.

As part of its roadmap, Simpli Namdhari's is looking at strategic partnerships, in the form of either established industry players or financial partners.