The study, titled "Beyond the Headphones: The Portrait of a Podcast Listener," found that over 17 million internet-connected Filipinos, or 19.8 percent of the internet-connected population aged 16 to 64, listen to podcasts weekly. This marks an increase of 2.6 percent from 2023.
The report, a collaboration among the country's three largest podcast networks, the Pod Network, Anima Podcast, Puma Podcast, and socio-cultural research firm The Fourth Wall, highlights the growing popularity of podcasts in the Philippines, which boasts an internet-connected population of 86.98 million.
According to the report, which surveyed hundreds of respondents, the popularity of podcasts has been rising since 2020.
While the internet (81.9 percent) and social media (80.8 percent) remained the most preferred information platforms in 2023, podcasts (50.5 percent) have surpassed other media platforms such as online video streaming sites (40.4 percent), online news portals (22.1 percent) and TV (19.9 percent) as the most preferred information source.
هذه القصة مأخوذة من طبعة October 06, 2024 من The Philippine Star.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 06, 2024 من The Philippine Star.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
MQuest Artists Agency offers acting, dance, voice workshops
Those who will participate in the MQuest Artists Agency (MQAA) acting, dance, and voice public workshops will get the chance to be discovered and have exclusive access to auditions and the opportunity to join the MQAA talent pool.
SAM VERZOSA ON GIRLFRIEND RHIAN RAMOS: SHE'S MY LUCKY CHARM
SAM VERZOSA DESCRIBED girlfriend Rhian Ramos his \"lucky charm\" after receiving back-to-back awards this month.
The charmed life of Happy Ongpauco-Tiu
I was recently invited to the birthday lunch of PR guru Susan Joven at Tsokolateria-Pamana restaurant in the new GH (Greenhills) Mall.
FEELING RIZAL HOVER 'IN THE AIR' TONIGHT IN HEIDELBERG
HEIDELBERG, Germany—They say history is not just something we read or study; it is something we walk through. All our movements and moments become, in a sense, historic (with the magnitude of their historicity being relative, of course). History inhabits the air of cities—most especially old, grizzled ones such as Heidelberg in Germany with the hum and thrum of its cobblestones, where we recently echoed the footfalls not only of countless German figures who have shaped history but also of one Dr. Jose Rizal.
New Phl CPF finalized early next year – WB
The World Bank expects to finalize by early next year its new country partnership framework (CPF) that will outline programs to be supported in the Philippines for 2025 until 2028.
Focus on exports
Federation of Filipino Chinese Chamber of Commerce and Industry Inc. (FFCCCII) president Cecilio Pedro hopes that government officials would focus on increasing the country's self-sufficiency next year in the face of possible tariffs threats from the United States with the expected takeover of the government by president-elect Donald Trump.
ERC: EPIRA amendments could bring down power costs
The proposed changes to the Electric Power Industry Reform Act (EPIRA) could deliver the long-awaited solution to soaring electricity costs, according to the country's power regulator.
The bigger problems
\"In the larger scheme of things, Sara is unimportant. So please do not file impeachment complaints. It will only distract us from the work of governance which is to improve the lot of all Filipinos.\"
Phl MSMEs among target beneficiaries of ADB, Mastercard financing in Asia-Pacific
Micro, small and medium enterprises (MSMEs) in the Philippines are among the initial target beneficiaries of financing from the Asian Development Bank (ADB) and Mastercard to support small businesses in Asia-Pacific.
Metro Retail revisiting network expansion plan
Metro Retail Stores Group Inc., the listed retail company of the Gaisano Group, is revisiting its network expansion plan and strategies to adapt to the changing preferences of Filipino consumers.
