New frequency, new challenge for True FM team
The Philippine Star|November 12, 2024
The move to a new frequency is undoubtedly a new challenge for the team of True FM, which recently left its old home, 92.3 and transferred to the new one, 105.9, occupying the far right end frequency on the FM band.
LEAH C. SALTERIO
New frequency, new challenge for True FM team

“The move is part of a bigger plan for us to grow bigger in the years to come,” explained True FM operations manager Cherry Bayle. “We are not just on radio anymore, but TV, podcast and through digital. It’s a multi-platform strategy now. It’s embodying.

“That’s a business decision for a bigger expansion plan, so we need to fund it to grow bigger in the years to come. We need to deliver real news, real stories and true service. Totoo, tunay, tapat.”

“The wonderful thing about the transfer is that the whole team remains intact,” Cherry beamed. “The whole True FM family is here. Nobody left. All of us are still here. We’re all in it together. So if there are certain concerns, nothing becomes a problem as far as everybody is concerned.

That's what we're praying for." True FM, in so short a time, has become a successful brand. Thanks to the warm response of the audience, the listeners. "To grow that brand, we need to branch out into a network," said Cherry.

With provincial stations in Cebu, Tacloban, Ormoc and Cagayan de Oro, True FM signed on last Nov. 4 with the new early morning newscast, "Good Morning, Bayan," anchored by Ruth Cabal. It was the maiden show on the newly-transferred station.

The radio brand of Nation Broadcasting Corporation (NBC), True FM is a subsidiary of Media Quest Holdings, which owns TV5.

The key personalities in True FM include educator Maricel Halili, veteran news anchor and correspondent Laila Chikadora (Jessica Asis), CMMA (Catholic Mass Media Award) Hall of Famer as best advice program host Brother Jun Banaag or popularly known as Dr. Love.

There are also matchmaker every Sunday Anna Ramsey, the bridge to the listener's problems in the government agencies Cheryl Cosim and sandalan ng mga puso Kuya Boy/Arnold Gray, with Ted Failon, DJ Chacha (Czarina Balba Guevarra), Cristy Fermin, Senator Raffy Tulfo and Lourd de Veyra.

هذه القصة مأخوذة من طبعة November 12, 2024 من The Philippine Star.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 12, 2024 من The Philippine Star.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من THE PHILIPPINE STAR مشاهدة الكل
ALL OF BLUE
The Philippine Star

ALL OF BLUE

Color is the primary language of painting, the essential spirit of the medium. Minimalist artists have long considered this gospel truth: strip a painting to its core, and what remains is color. Yet, color is far from a mere visual phenomenon; it is a conduit for emotion and psychology, evoking ideas, memories, and profound feelings. Among the spectrum of hues, blue holds a particularly captivating allure—a color steeped in history, rarity, and meaning.

time-read
2 mins  |
November 25, 2024
The Philippine Star

A DYNAMIC GROUP OF JOURNALISTS

It was my seventh straight year to serve as chair of the board of judges for the 17th Brightleaf Agriculture Journalism Awards.

time-read
5 mins  |
November 25, 2024
When practicality meets playfulness in fashion
The Philippine Star

When practicality meets playfulness in fashion

On Nov. 11, event curator (and good friend) Anna Amigo invited me to the press launch of Yoya, a clothing line that opened a new branch at Shangri-La Plaza Mall.

time-read
3 mins  |
November 25, 2024
ENRIQUE GIL READY TO SHOW UNSEEN SIDES OF HIMSELF IN 'STRANGE FREQUENCIES'
The Philippine Star

ENRIQUE GIL READY TO SHOW UNSEEN SIDES OF HIMSELF IN 'STRANGE FREQUENCIES'

ENRIQUE GIL, THE ACTOR, IS entering into a narrative world, where he also takes on the role of an amateur ghosthunter in \"Strange Frequencies: Taiwan Killer Hospital.\"

time-read
3 mins  |
November 25, 2024
Gary V, Regine, Vice lend support to BINI
The Philippine Star

Gary V, Regine, Vice lend support to BINI

The \"Nation's Girl Group\" BINI is set to hold a repeat of the \"Grand BINIverse\" concert, which is slated on Feb. 15, 2025 at the Philippine Arena in Bulacan.

time-read
2 mins  |
November 25, 2024
Sweden's continuing support for Phl
The Philippine Star

Sweden's continuing support for Phl

Andreas Carlson, Sweden's minister for infrastructure and housing, and Swedish banker and head of the Wallenberg Sphere Marcus Wallenberg, quietly flew into town last week to reaffirm Sweden's continuing support for the Philippines and to strengthen Sweden's commitment to long-term collaborations, focusing on sustainable development and digitalization.

time-read
4 mins  |
November 25, 2024
The Philippine Star

Foundever® bags Great Place to Work in Phl certification

Foundever®, a global leader in the customer experience (CX) industry, has been officially certified as Great Place to Work® in the Philippines by a global authority on workplace culture, employee experience and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.

time-read
1 min  |
November 25, 2024
The Philippine Star

Auto sales seen speeding past 500k

Philippine vehicle sales may hit a record-high of 500,000 units next year, driven by election-related spending and low interest rates, according to an industry official.

time-read
1 min  |
November 25, 2024
Institutional failure
The Philippine Star

Institutional failure

Never been a fan of congressional investigations, but the current House investigations are making public things that would otherwise only be whispered about.

time-read
4 mins  |
November 25, 2024
The Philippine Star

Buskowitz Energy readies 30 MW solar projects

Solar power firm Buskowitz Energy Inc. (BEI) is further expanding its solar portfolio with more projects coming on stream, positioning itself for a potential public debut in the medium term.

time-read
2 mins  |
November 25, 2024