Researching my next book on the economics of frivolity and fun in India—spending on food, flowers, booze and fashion around festival season remains a vital growth engine across all classes of our consumer economy—I spent the past month interviewing several Residents Welfare Association (RWA) members, young professionals, street vendors, liquor shop owners, and various small-scale businesses offering services to help organise celebrations across different neighbourhoods in Delhi. I was curious to learn how they felt Diwali had changed over the years, particularly after the pandemic.
From RWA Uncles to the local phool-wallahs, everyone I interviewed had similar complaints about prices and predatory policemen. They were also united in highlighting an important demographic trend: the steady rise of single working professionals who spend as much money and time on celebrating with friends as they would for a traditional Diwali with relatives. While this ‘doston ki diwali’ existed in the past, the budgets and frequency seemed to have increased over the past. For the RWA Uncles, this phenomenon was a nuisance — they felt the need to regulate the number and noise of such parties, fearful that single folks were turning Diwali into an excuse for sex-crazed debauchery.
هذه القصة مأخوذة من طبعة October 30, 2022 من The Times of India Hyderabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة October 30, 2022 من The Times of India Hyderabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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