THE BALANCING ACT: HOW TO MANAGE MOTHERHOOD AND A BUSY CAREER

This month, we talk to Zainab Imichi Alhassan, co-founder of POP Communications and mother-of-two. We dive into the challenges of balancing motherhood and a busy work life, while minding your wellbeing.

Zainab is the mother of two young boys and has spent several years managing the reputations of local, regional, and international clients. With her strategic insight, creative ideas, and quick-thinking, she has successfully crafted eye-catching PR and marketing solutions for both homegrown and multinational brands. Her passion for PR and digital media is evident in her work. She has a particular interest in tech startups and beauty brands. A confident speaker, Zainab is known for empowering others with her hard work, deliberate thinking and ambition.

A respected figure in the industry, she continues to lead the team at POP Communications in providing innovative and effective solutions for their clients, all the while juggling the demands of motherhood. With March including Mother’s Day and International Women’s Day, we were delighted to speak with her about the importance of mental wellbeing for mothers and how to find the balance between a busy career and motherhood.

HOW DO YOU JUGGLE PARENTING WITH A BUSY CAREER?

I’ve always been able to multitask, so when we started growing our family, I thought it would be a walk in the park, but reality quickly hit me. Being able to successfully juggle a career and family is still something I haven’t figured out fully, but I must admit that having a partner and team both at work and at home makes life easier.

These are some of the things that have helped me cope and I would suggest the same to others who are trying to find that balance and have the capability to do so.

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