Love what you use, use what you love

It's easy to be seduced by marketing hype that brands throw our way, so how do we choose what to buy? Simple, it has to fill you with joy

- Paul Wilkinson

So I am sitting typing up this article from my Moleskine notebook, where I scatter my notes with my favourite pen – the mighty Staedtler 308 Pigment Fineliner, black, 0.4mm, if you must know – the combination of the Moleskine paper and those pens urge me to write (or distractedly doodle). There is my favourite mug (a gift from my beautiful wife) full of aromatic Nespresso Odacio coffee within reach, and my microscopic Sony headphones, whose dark art keeps the cacophony of my chaotic world at bay, are pumping in some deep house – please don’t judge me!

Love affair

We all have these things: whether it’s a writing implement, a notepad or your favourite tipple in your favourite mug, they physically make you want to use them. They may be exclusively expensive or throwaway cheap, but they all draw us to them; they make us want to do something with them.

We all have our favourites.

Photographers ask me what kit they should buy when starting out or looking for reliable product suppliers for their clients, and there is never an easy answer. Rather, there is no specific answer regarding the brand, the product, or the supplier, even though I am an ambassador for a few.