WHEN ALEKSANDR ZHUKOV went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the US Attorney's Office, the then 41-year-old Russian set up a company that promised to show online advertisements to humans and instead placed those ads on an elaborate network of fake websites where they were seen only by bots. But his defense did not center around rejecting those claims or demonstrating remorse. Rather, Zhukov said he was giving the online economy exactly what it wanted: cheap traffic, whatever the source.
"There was nothing to conceal," he said on the stand in May 2021. "We were making business. We are not making scam or fraud."
A federal jury in Brooklyn disagreed, and in November 2021, Zhukov was sentenced to 10 years in prison. By extraditing him from Bulgaria, the US justice system sent a message that this type of crime has consequences. Yet Zhukov's testimony highlights an uncomfortable truth: The online economy is often willing to look the other way while bots distort it and line the pockets of cybercriminals.
Bots are polluting the internet. Fake users make up as much as 40 percent of all web traffic, according to some estimates. Researchers specializing in advertising fraud describe a Kafkaesque system in which businesses pay millions to advertise to humans but end up advertising to bots. Yet the digital advertising industry has grown so accustomed to working with bot-inflated numbers that few are willing to unmask the fake clicks powering much of the online economy.
هذه القصة مأخوذة من طبعة December 2022 - January 2023 من WIRED.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2022 - January 2023 من WIRED.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Cooler Heads - The deadliest environmental threat to city dwellers worldwide isn't earthquakes, tornadoes, flooding, or fire. It's heat.
The deadliest environmental threat to city dwellers worldwide isn't earthquakes, tornadoes, flooding, or fire. It's heat. In Phoenix, Arizona, where almost 400 people died from heat exposure last year-and where falling on the pavement can leave a third-degree burn-the question isn't whether this summer's temperatures will kill people, it's how many.
Spin Cycle - To study tornadoes, it helps to wear a skirt (and rocket launchers).
To study tornadoes, it helps to wear a skirt (and rocket launchers). When the Dominator is about to intercept a tornado, Timmer uses a two-prong system to anchor the vehicle. Air compressors lower the car so its thick rubber skirt nearly touches the ground, and spikes wedge 6 inches into the earth to firmly prevent the vehicle from liftoff. Timmer and ONeal have seen roughly 65 tornadoes in the past six months. It was a historic amount, ONeal says. A lot of meteorological setups are busts, but every day we drove out this year, we felt like we would see a tornado.
Fantastic Plastic - a plastic bag might be the most overengineered object in history.
Stretchy seaweed. Reverse vending machines. QR-coded take-out boxes. To cure our addiction to disposable crap, we'll all need to get a little loony.
Piece of Mind - This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition.
This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition. Although this image wouldn't look out of place on a gallery wall alongside other splashy works of abstract art, it represents something very real: a 1-cubic-millimeter chunk of a woman's brain, removed during a procedure to treat her for epilepsy. Researchers at Harvard University stained the sample with heavy metals, embedded it in resin, cut it into slices approximately 34 nanometers thick
I Am Laura Kipnis-Bot, and I Will Make Reading Sexy and Tragic Again
WHEN A FLATTERING EMAIL ARRIVED inviting me to participate in an AI venture called Rebind that I'd later come to think will radically transform the entire way booklovers read books, I felt pretty sure it was a scam.
DAMAGE CONTROL
According to Léna Lazare, the 26-year-old face of the radical climate movement, they're also acts of joy.
AN IMPERFECT STORM
CAN THE U.A.E. REALLY MAKE RAIN ON DEMAND OR IS IT SELLING VAPORWARE?
THE HOLE IN THE MAP OF THE WORLD
ON THE SURFACE, THERE'S NOTHING UNUSUAL ABOUT IT. JUST A SPOT OF OCEAN. BUT BENEATH THE WAVES LURKS SOMETHING INCREDIBLE: A MASSIVE WATERFALL. AND IN ITS MYSTERIOUS DEPTHS, THE FATE OF THE WORLD CHURNS.
TERMINAL VELOCITY
IT WAS 2 AM at Denver International Airport, and Jared Murphy was only a few hours into a planned 17-hour layover.
THE ETERNAL TRUTH OF MARKDOWN
If the robots take over, we should at least speak their language.
