EARLY THIS YEAR, during an otherwise bleak couple of days in Brooklyn, New York, thousands of podcast fans enjoyed a special treat: They got to be a part of My Favorite Murder.
No, they didn't become victims of some bound-for-true-crime massacre; they were invited to the Pod Loft, a pop-up version of My Favorite Murder's original podcasting studio. After spending countless intimate hours listening to the show, these so-called Murderinos were finally able to inhabit a version of the room where it happened, one filled with fan art, listening experiences, and tributes to the pod's motto, "Stay sexy and don't get murdered."
The Pod Loft was one of many installations at this year's On Air Fest, which also featured spaces dedicated to Radiolab, The Heart, Object of Sound, and On Being. The Podcast Experience, as it was dubbed, may have seemed like marketing-an "activation," in industry jargon-but it was also an exploration of the genre's future. With about 220,000 podcasts releasing at least one episode per week, creators need new ways to keep fans engaged. They've sold shirts and gone on tour, but if the On Air Fest asked anything, it was this: What's next?
Jemma Rose Brown, one of the event's organizers, thinks the landscape has changed dramatically. "The levers that could be pulled don't exist in the same ways," she says. "Now you have to create a moment, and you have to create a story. Every podcaster should be thinking about innovation and play and experimentation."
Podcasts have always been a deeply personal experience, thanks in part to how most people listen to them: with headphones in, while commuting, cooking, or cleaning. Now, though, the most successful podcasts are the ones that cultivate communities. There's clout and kinship in being a Murderino, a Friend of the Pod, or part of the Daddy Gang.
هذه القصة مأخوذة من طبعة July - August 2023 من WIRED.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July - August 2023 من WIRED.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
MOVE SLOWLY AND BUILD THINGS
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FOLLOW THAT CAR
CHASING A ROBOTAXI FOR HOURS AND HOURS IS WEIRD AND REVELATORY, AND BORING, AND JEALOUSY-INDUCING. BUT THE DRIVERLESS WORLD IS COMING FOR ALL OF US. SO GET IN AND BUCKLE UP.
REVENGE OF THE SOFTIES
FOR YEARS, PEOPLE COUNTED MICROSOFT OUT. THEN SATYA NADELLA TOOK CONTROL. AS THE COMPANY TURNS 50, IT'S MORE RELEVANT-AND SCARIER-THAN EVER.
THE NEW COLD WARRIOR
CHINA IS RACING TO UNSEAT THE UNITED STATES AS THE WORLD'S TECHNOLOGICAL SUPERPOWER
CALIFORNIA DREAMIN'
KINDRED MOTORWORKS VW BUS - Despite being German, the VW T1 Microbus is as Californian as the Grateful Dead.
THE INSIDE SCOOP ON DESSERT TECH
A lab in Denmark works to make the perfect ice cream. Bring on the fava beans?
CONFESSIONS OF A HINGE POWER DATER
BY HIS OWN estimation, JB averages about three dates a week. \"It's gonna sound wild,\" he confesses, \"but I've probably been on close to 200 dates in the last year and a half.\"
THE WATCHFUL INTELLIGENCE OF TIM COOK
APPLE INTELLIGENCE IS NOT A PLAY ON \"AI,\" THE CEO INSISTS. BUT IT IS HIS PLAY FOR RELEVANCE IN ALL AREAS, FROM EMAIL AUTO-COMPLETES TO APPS THAT SAVE LIVES.
COPYCATS (AND DOGS)
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STAR POWER
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