UYNing formula
Cycling Plus UK|March 2024
We're invited behind the scenes on a fascinating tour of UYN's research centre and factory at the launch of this new eco-aware sports apparel brand in Italy
Emma Lewis
UYNing formula

Naked Carbon Cycling Shoes £299 

A light, breathable, durable, water-resistant, seamfree, sock-like build designed using Natex and hemp aims to keep feet comfortable in our ever-hotter climate. The nylon sole contains carbon powder for a good stiffness-to-comfort balance. The outer uses recycled materials.

The minibus pulls up outside the futuristic façade of UYN HQ in Asola, Italy, while robot mowers tend to the immaculate lawns outside under an azure sky. I'm clutching what feels like a Charlie and the Chocolate Factory golden ticket inviting me on 'a tour of discovery of the most advanced research academy in the textile industry'.

I received my hot ticket as part of the worldwide launch of this sustainable apparel and footwear brand. UYN, by the way, is pronounced 'win' and stands for 'unleash your nature'. We're ushered into the imposing entrance hall of the large showroom building and assigned to groups, each with different-coloured wristbands. Then we're swept off in different directions by our guides for the day: ours is sales and marketing executive Stella Varchi, who, though she has buckets of enthusiasm for her task, thankfully isn't as eccentric as Willy Wonka.

هذه القصة مأخوذة من طبعة March 2024 من Cycling Plus UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2024 من Cycling Plus UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من CYCLING PLUS UK مشاهدة الكل
GANARY A COALMINE
Cycling Plus UK

GANARY A COALMINE

The James Brown tune 'It's a Man's Man's Man's World' comes on the radio, filling the coach, and does nothing for my pre-event nerves as I sit surrounded by serious-looking, wiry, tanned men in Lycra. It's 6.30am, pitch black outside and I'm feeling very out of my depth as a relative newcomer to the world of clipless pedals and hurting for fun. Last night's stress dream involved being very unprepared to get married and being handed my great-grandmother-in-law-to-be's hideous silver dress with lace trim to wear minutes before the ceremony was due to start. I'll let you psychoanalyse that one.

time-read
8 mins  |
March 2025
BORDER PATROL
Cycling Plus UK

BORDER PATROL

British travel writer Tim Wild heads on a pilgrimage to Arizona's gravel Mecca, and isn't disappointed

time-read
7 mins  |
March 2025
COLD SNAPS
Cycling Plus UK

COLD SNAPS

Chris Lanaway dons the deepest winter thermals for the Abloc Winter Challenge in southern Sweden

time-read
4 mins  |
March 2025
Master Age-group racing
Cycling Plus UK

Master Age-group racing

Tips to keep you on the race course as you get older

time-read
4 mins  |
March 2025
Guava Spot Force AXS
Cycling Plus UK

Guava Spot Force AXS

£4,950 Big-value, Barcelona-born bike that hits the spot for gravel riding

time-read
1 min  |
March 2025
Seasonal disorder
Cycling Plus UK

Seasonal disorder

Pinpointing the start of the cycling season is no easy task, writes Ned

time-read
3 mins  |
March 2025
Ride all winter
Cycling Plus UK

Ride all winter

10 scientifically proven ways to bolster your immunity

time-read
8 mins  |
March 2025
Joined-up thinking
Cycling Plus UK

Joined-up thinking

Connecting more rail stations to the NCN is long overdue

time-read
3 mins  |
March 2025
Castelli Gabba
Cycling Plus UK

Castelli Gabba

Castelli’s breathable, close-fitting yet waterproof and windproof jacket marked a watershed in cycle clothing

time-read
2 mins  |
March 2025
Air Apparent - Pollution hasn't gone away. It's still there in every lungful, even if we can't see it in the air or on the news. But there are reasons to breathe easier, thanks to pioneering projects using cycling 'citizen scientists'. Rob Ainsley took part in one...
Cycling Plus UK

Air Apparent - Pollution hasn't gone away. It's still there in every lungful, even if we can't see it in the air or on the news. But there are reasons to breathe easier, thanks to pioneering projects using cycling 'citizen scientists'. Rob Ainsley took part in one...

The toxic effects of pollution have been known about for years. 'Just two things of which you must beware: Don't drink the water and don't breathe the air!' sang 1960s satirist Tom Lehrer.Over recent decades, though, pollution has dropped down our list of things to worry about, thanks to ominously capitalised concerns such as Climate Change, AI, Global Conflict, Species Collapse, etc. That doesn't, unfortunately, mean the problem has expired. Air quality often exceeds safe limits, with far-reaching and crippling effects on our health.

time-read
8 mins  |
October 2024