NON-STOP INNOVATION

Find out the fascinating story behind Fujikura and just what makes the expert golf shaft brand's high-performance products unique

Most regular golfers will know the answer to the question posed in our headline here. Certainly those who have been for a custom fitting will have heard the name: “Here, try this new Fujikura shaft.”

This equipment is not just a piece of graphite – it’s a work of art years in the making. No-one in the world of golf has a better understanding than Fujikura of how shafts affect performance. It’s the heart and soul of what the brand does.

Fujikura’s mission is to produce the “world’s best performance golf shafts” and bring enjoyment to golfers of all levels by improving their games and helping them maximise their potential. Its shafts are played by everyone from beginners to tour pros and trusted by many of the game’s best players.

Fujikura started well over a century ago as a rubber company. It began producing shafts in Japan in the 1970s, before arriving in America in 1995 with plans to expand. Three years later, the Speeder 757 debuted on the PGA Tour. It paved the way for a revolution in the golf shaft industry, and it wasn’t too long before the brand occupied top spot in the driver, wood and hybrid shaft categories.