EUROPE IS LOOKING TO FIGHT THE FLOOD OF CHINESE ELECTRIC VEHICLES. BUT EUROPEANS LOVE THEM
AppleMagazine|October 20, 2023
When Laima Springe-Janssen was looking to replace her French-made gasoline-powered SUV with an electric car, she considered models from Volvo and Nissan.
EUROPE IS LOOKING TO FIGHT THE FLOOD OF CHINESE ELECTRIC VEHICLES. BUT EUROPEANS LOVE THEM

The Volvo extras she wanted would have busted her budget, while the Nissan lacked the “wow factor.” The Copenhagen, Denmark, resident ended up buying a compact SUV from China’s BYD.

“I really, really love the car,” Springe-Janssen said. For the equivalent of about $50,000, the Atto 3 SUV came with “all these goodies” like a 360-degree dash cam, two years of free charging and an extra set of winter tires.

Her husband likes it so much he’s considering buying another BYD to replace their other car, from Volkswagen’s Skoda brand.

“I’m sorry, Europe. Go home,” she said. “China has a better offer.”

Her enthusiasm underscores how Chinese automakers are winning over drivers as they make major inroads into Europe’s electric vehicle market, challenging long-established homegrown brands in an industry that’s key to the continent’s green energy transition.

The competitive threat has spurred the European Union to launch an investigation into Beijing’s support for its EV industry. That adds to tech-related tensions between the West and China, which is one of Europe’s biggest trading partners and the world’s biggest auto market.

China’s EV onslaught, along with massive U.S. clean energy funding that has drawn investment away from Europe, shows how the 27-nation bloc is caught in the middle of the global race for green technology.

Chinese EV makers are drawn to Europe because auto import tariffs are just 10% versus 27.5% in the U.S., independent auto analyst Matthias Schmidt said. Europe also has the world’s second-biggest EV battery market after China.

هذه القصة مأخوذة من طبعة October 20, 2023 من AppleMagazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 20, 2023 من AppleMagazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من APPLEMAGAZINE مشاهدة الكل
THIS FALL.HOLLYWOOD TRIES TO BALANCE BOX OFFICE WITH THE BALLOT BOX
AppleMagazine

THIS FALL.HOLLYWOOD TRIES TO BALANCE BOX OFFICE WITH THE BALLOT BOX

Three weeks after the U.S. presidential election in November, Ridley Scott will present his latest big-screen opus.

time-read
5 mins  |
AppleMagazine #671
VOLVO BECOMES LATEST CARMAKER TO SCALE BACK ELECTRIC AMBITIONS, EASES GOAL TO AT LEAST 90% BY 2030
AppleMagazine

VOLVO BECOMES LATEST CARMAKER TO SCALE BACK ELECTRIC AMBITIONS, EASES GOAL TO AT LEAST 90% BY 2030

Sweden-based Volvo Cars has eased off on its pledge to stop selling cars with internal combustion motors by 2030, saying slow rollout of places to charge up and withdrawal of purchase incentives will leave room for a few cars that still need fossil fuels.

time-read
2 mins  |
AppleMagazine #671
ANOTHER NEW JERSEY OFFSHORE WIND PROJECT RUNS INTO TURBULENCE AS LEADING LIGHT SEEKS PAUSE
AppleMagazine

ANOTHER NEW JERSEY OFFSHORE WIND PROJECT RUNS INTO TURBULENCE AS LEADING LIGHT SEEKS PAUSE

Another offshore wind project in New Jersey is encountering turbulence.

time-read
3 mins  |
AppleMagazine #671
ON THE FIRST DAY WITHOUT X. MANY BRAZILIANS SAY THEY FEEL DISCONNECTED FROM THE WORLD
AppleMagazine

ON THE FIRST DAY WITHOUT X. MANY BRAZILIANS SAY THEY FEEL DISCONNECTED FROM THE WORLD

The blocking of social media platform X in Brazil divided users and politicians over the legitimacy of the ban, and many Brazilians had difficulty and doubts over navigating other social media in its absence.

time-read
4 mins  |
AppleMagazine #671
UK COMPETITION WATCHDOG CLEARS MICROSOFT'S HIRING OF AI STARTUP'S CORE STAFF
AppleMagazine

UK COMPETITION WATCHDOG CLEARS MICROSOFT'S HIRING OF AI STARTUP'S CORE STAFF

British regulators on Wednesday cleared Microsoft’s hiring of key staff from startup Inflection AI, saying the deal wouldn’t stifle competition in the country’s artificial intelligence market.

time-read
1 min  |
AppleMagazine #671
EVEN DOLLAR STORE CHAINS ARE SEEING A PULLBACK IN SPENDING AS HIGHER PRICES SQUEEZE MORE CONSUMERS
AppleMagazine

EVEN DOLLAR STORE CHAINS ARE SEEING A PULLBACK IN SPENDING AS HIGHER PRICES SQUEEZE MORE CONSUMERS

Dollar Tree is slashing its full-year earnings and sales forecasts as its customers continue to struggle with higher prices and spend less.

time-read
2 mins  |
AppleMagazine #671
ESPN NETWORKS, ABC AND DISNEY CHANNELS GO DARK ON DIRECTV ON A BUSY NIGHT FOR SPORTS
AppleMagazine

ESPN NETWORKS, ABC AND DISNEY CHANNELS GO DARK ON DIRECTV ON A BUSY NIGHT FOR SPORTS

ESPN has gone off the air on a major carrier for the second straight year during the U.S. Open tennis tournament and in the midst of the first full weekend of college football.

time-read
2 mins  |
AppleMagazine #671
HYUNDAI UNVEILS 2025 ELECTRIC SUVS AIMING FOR BROADER APPEAL WITH IMPROVED RANGE, CHARGING OPTIONS
AppleMagazine

HYUNDAI UNVEILS 2025 ELECTRIC SUVS AIMING FOR BROADER APPEAL WITH IMPROVED RANGE, CHARGING OPTIONS

Despite slowing U.S. electric vehicle sales, Hyundai this week rolled out the 2025 versions of its Ioniq 5 electric SUV with improved battery range and charging aimed at broadening the appeal of vehicles to be built at a massive new Georgia factory.

time-read
2 mins  |
AppleMagazine #671
CALIFORNIA LAWMAKERS APPROVE LEGISLATION TO BAN DEEPFAKES, PROTECT WORKERS AND REGULATE AI
AppleMagazine

CALIFORNIA LAWMAKERS APPROVE LEGISLATION TO BAN DEEPFAKES, PROTECT WORKERS AND REGULATE AI

California lawmakers approved a host of proposals this week aiming to regulate the artificial intelligence industry, combat deepfakes and protect workers from exploitation by the rapidly evolving technology.

time-read
2 mins  |
AppleMagazine #671
SPORTS BOATS SET OUT ON A VOYAGE TO ELECTRIFY THE WATERS IN THE SAME WAY TESLA ELECTRIFIED THE ROADS
AppleMagazine

SPORTS BOATS SET OUT ON A VOYAGE TO ELECTRIFY THE WATERS IN THE SAME WAY TESLA ELECTRIFIED THE ROADS

Grant Jeide looked like another dude riding the rollicking waves left in the wake of a 23-foot (7-meter) boat ripping through the water at speeds of up to 40 miles per hour on a river in Northern California’s Delta earlier this summer.

time-read
4 mins  |
AppleMagazine #671