The showcase at Apple’s headquarters in Cupertino, California, comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. The malaise is a key reason Apple’s stock price has dipped by about 10% since mid-July, dropping the company’s market value below the $3 trillion threshold it reached for the first time earlier this summer.
Investors apparently weren’t impressed with what Apple rolled out Tuesday. The company’s shares fell nearly 2%, a steeper decline than the major market indexes.
As has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren’t making any major leaps in technology. But Apple added enough new bells and whistles to the top-of-the line model — the iPhone 15 Pro Max — to boost its starting price by $100, or 9%, from last year’s version to $1,200. As part of the higher base price, the cheapest iPhone 15 Pro Max will provide 256 megabytes of storage, up from 128 megabytes for the least expensive version of the iPhone 14 Pro Max.
Apple is holding the line on prices for rest of the line-up, with the basic iPhone 15 selling for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.
هذه القصة مأخوذة من طبعة AppleMagazine #620 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة AppleMagazine #620 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
AUSTRALIA PROPOSES LEGAL MINIMUM AGE FOR CHILDREN ACCESSING SOCIAL MEDIA
The Australian government this week promised to legislate this year to enforce a minimum age for children to access social media, but it has yet to announce how ages will be verified.
SWEDEN JOINS COUNTRIES SEEKING TO END SCREEN TIME FOR CHILDREN UNDER 2
Sweden says children under the age of 2 should not be exposed to any digital screens.
TELEGRAM CEO DEFENDS HIMSELF AGAINST FRENCH CHARGES IN FIRST PUBLIC COMMENTS
Telegram founder and CEO Pavel Durov promised to step up efforts to fight criminality on the messaging app, his first public comments since French authorities handed him preliminary charges for allegedly allowing the platform’s use for criminal activity.
GOOGLE AND APPLE LOSE THEIR COURT FIGHTS AGAINST THE EU AND OWE BILLIONS IN FINES AND TAXES
Google lost its last bid to overturn a European Union antitrust penalty, after the bloc's top court ruled against it Tuesday in a case that came with a whopping fine and helped jumpstart an era of intensifying scrutiny for Big Tech companies.
EU'S TOP COURT DISMISSES APPLE'S FINAL APPEAL AGAINST ORDER TO PAY IRELAND 13B EUROS IN BACK TAXES
Apple this week lost its last bid to avoid paying 13 billion euros ($14.34 billion) in back taxes to Ireland, in a finale to a dispute with the European Union that centered on sweetheart deals that Dublin was offering to attract multinational businesses with minimal taxes across the 27-nation bloc. The final decision by the EU's top court was quickly hailed as a landmark victory over corporate greed.
US POSTAL SERVICE SQUEEZE ON SHIPPING CONSOLIDATORS COULD RAISE CONSUMER COSTS
The U.S. Postal Service said this week that it is ending discounts that shipping consolidators such as UPS and DHL use to get packages to the nation's doorsteps, in a move meant to help the Postal Service slow losses but that could see the higher costs passed on to consumers.
BATTERY-POWERED DEVICES ARE OVERHEATING MORE OFTEN ON PLANES AND RAISING ALARM
Devices powered by lithium-ion batteries are overheating more often during airline flights and passengers often put them in checked bags that go into the cargo hold, where a fire might not be detected as quickly.
GEORGIA SCHOOL SHOOTING HIGHLIGHTS FEARS ABOUT CLASSROOM CELLPHONE BANS
Huddling for safety in classrooms as gunfire rang out, students at Apalachee High School texted or called their parents to let them know what was happening and send what they thought could be their final messages. One student texted her mother to say she loved her, adding, “I’m sorry I’m not the best daughter.”
TEXAS PARENTS GAIN NEW TOOLS TO CONTROL THEIR TEEN'S SOCIAL MEDIA USE
Parents of Texas children under 18 can now monitor and restrict their child's activity on digital platforms including Facebook and Instagram - but only if they know their child uses the service.
APPLE EMBRACES THE AI CRAZE WITH ITS NEWLY UNLEASHED IPHONE 16 LINEUP
Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.
