Empowering Partners to Stay Ahead

Muneer Ahmad, Vice President, Sales and Marketing, ViewSonic India on how they are supporting their partners

- DR ARCHANA VERMA

What new elements have you brought in this year to connect and support your channel partners in India?

This year, we focused on deepening our engagement with channel partners by giving them more support and creating new initiatives. We have over 7,000 dealers and more than 235 service centres across India to drive robust local engagement and reliable support. We recently introduced a CRM portal to enable seamless collaboration between our internal team members and resellers to enhance this engagement. The CRM portal has been a total game changer for how we interact with our channel partners. By centralising key functions like Stock Reports, Schemes and Liquidation Support the portal allows for better communication and faster issue resolution. CRM portal comes with a customizable nature which means we can tailor it to our partners needs so they have the right tools at their disposal. It has provided us with the advantage of being able to adapt to each partner’s distinctive needs, which is one of its distinctive features. Irrespective of whether a reseller specializes in the consumer, educational or enterprise markets, they can tailor the portal to concentrate on those modules that are important for their trade as well as meet individual needs more effectively.

All these steps are taken to arm our partners with the proper tools to build a robust, long-term association and to boost revenue generation.

How do you help your partners to meet challenges and scale business growth?