The Evolution of Energy Drinks: From Niche Beverage to Mainstream Beverage
Over the years, they have experienced a significant transition, emerging as a mainstream beverage option enjoyed by a wide range of consumers. India, in particular, has witnessed a remarkable surge in the popularity of energy drinks - thanks in no small part to the forays made by beverage giants like PepsiCo and Coca-Cola into the space.
Let’s explore the range of energy drinks available in India, how the market has evolved, and the emerging flavour categories that are gaining popularity.
The Era Of Energy Drinks
The Indian energy drink market was valued at around INR 2,400 Crores in 2022, and is expected to grow at about 40% to 50% annually. What is truly incredible, however, is the remarkable growth of the affordable segment of energy drinks, which clocks in at a whopping 140% annual growth rate . As recently as 2019, premium energy drinks held 95% of the market share in terms of value, whereas now, the pie is split almost evenly between the premium and affordable offerings.
In India, energy drinks are now available across price points, catering to different consumer preferences and budgets. Premium energy drinks claim higher-quality ingredients, unique formulations, and sophisticated packaging. Brands like Red Bull and Monster Energy fall into this category, commanding a premium price point while targeting a more discerning consumer base.
هذه القصة مأخوذة من طبعة August 2023 من Food & Beverages Processing.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة August 2023 من Food & Beverages Processing.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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Revolutionizing the Food Supply Chain: How loT is Making a Difference
The Internet of Things (IoT) refers to the network of interconnected devices and sensors embedded in everyday objects, enabling them to collect, exchange, and act on data without direct human intervention. Through loT technology, physical objects are transformed into \"smart\" devices that can communicate and respond to their environments. This interconnectedness allows for real-time monitoring, automated control, and enhanced decision-making across various applications.
The Essential Guide to Cocoa and Chocolate Market
The Global Cocoa and Chocolate industry has experienced substantial advancement in recent times and is poised to maintain this positive trend in the future. This growth can be attributed to various factors, such as the rising consumer preference for high-quality and innovative chocolate products, increasing disposable incomes, and the expanding popularity of cocoa-infused beverages.
Olive Oil: A Nutrient-Rich and Multifunctional Culinary Essential
Olive oil, with a history stretching back thousands of years, has evolved from an ancient dietary staple to a globally celebrated culinary treasure. Its appeal lies not only in its exceptional flavor but also in the numerous health benefits it offers. Derived from the fruit of the olive tree, olive oil is produced by pressing whole olives, a process that has been a part of Mediterranean culture for centuries. Virgin olive oil, a type of edible vegetable oil, is extracted using only mechanical processes like crushing, malaxation, and centrifugation, preserving its distinctive taste and beneficial biological properties.
Millet-Based Probiotic Beverages
Millet is a category of tiny-seeded grass cultivated mainly in arid, tropical, and subtropical areas. It is generally utilized throughout the globe as cereal for human consumption and animal fodder. It is the main staple food in emerging nations, like Asia and Africa (Singh et al., 2018). Millet grains are leading compared to other cereals in their nutritional factors and mineral contents and play a significant part in the nutrition of humans because of their various advantages (Sharma & Sharma, 2021).
Mastering Global Flavours: Customizing Taste for Diverse Markets
As globalization continues to shrink the world, food and beverage companies face a unique challenge: how to create flavours that resonate with consumers from vastly different cultures and regions. The solution? Customization. In this article, we explore how brands are adapting their flavour profiles to cater to diverse tastes worldwide, and how Flavaroma is leading the way in helping companies succeed in this complex landscape.
ARROW ROOT-Food Applications and Nutraceutical Properties
Protein, folate, iron, phosphorus, and potassium and it posses various nutrients that arrowroot is blessed with health benefits. The plant known as arrowroot (Maranta arundinacea) is found in tropical woods in the Caribbean, Sri Lanka, Indonesia. It has tuberous rhizomes, which are long, fibrous underground stems. It is an Antioxidant, immune system booster, pain reliever, anti-cancerous potential, and it also contains Antibacterial activity, Toxin and infection thwarter, stomach upset reliever, sexual drive stimulator, fever subsider, etc. Low levels of fruit and oligosaccharides and a medium concentration of phenylalanine are found in arrowroot. The plant exhibits negative syneresis and stability during heating, increased solubility, and an absorption index in milk in terms of rheological qualities. Arrowroot contains less calories and more protein than other tuberous veggies. Additionally, it is an ideal for gluten-free diet, that might assist diabetics in controlling the weight and blood sugar levels.
Leybold develops vacuum solution for sustainable beer bottling
Oil-free vacuum reduces costs and ensures a high level of hygiene
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Combating Rising Costs in Carton Applications
Carton applications are the backbone of diverse industries, from the comforting aroma of freshly baked biscuits to the soothing warmth of a cup of tea, and the tantalising flavours of pasta and bakery delights. However, with escalating costs and stringent regulations, manufacturers encounter significant challenges in maintaining efficiency and accuracy in carton packaging. In this article, we look at the complexities of carton packaging applications and explore how combination product inspection solutions can combat rising costs effectively.
