The Gaming Lifestyle Economy

How Tier One Entertainment has built careers around an industry that started as a hobby

- Pauline Mendoza

There are 3 billion gamers worldwide. Market and consumer data firm Statista reports that this number will continue to rise in the coming years. Gone are the days when video games were treated as only a mere pastime or a hobby. It is not a small sector of the global economy anymore. Now we’re looking at a video game industry that will generate a revenue of $196.8 billion by the end of 2022, as stated in the Global Games Market Report by analytics company Newzoo.

With this development comes a culture that celebrates esports and gaming at the heart of the entertainment and lifestyle industry—a space where gaming is no longer a cultural vacuum.

“We believe that gaming entertainment can be developed the same way Korean entertainment companies developed music and dance,” says Tier One Entertainment Co-Founder and CEO Tryke Gutierrez in an interview.

Esports veteran Tryke Gutierrez, together with cosplay superstar Alodia Gosiengfiao and serial entrepreneur Brian Lim, co-founded Tier One Entertainment, a premier esports and gaming lifestyle startup based in Asia, reaching a global audience through its international talents and venture partners.

Since its inception in 2017, Tier One Entertainment has been campaigning the message of how one’s passion can be turned into a viable career. The startup raised a couple of funding rounds from established venture capital firms such as BITKRAFT, Atlas Ventures, Gobi Partners, Warner Music Group, Play Ventures, and Mirana, while staying true to its vision by showing how to thrive in the gaming lifestyle economy, giving thousands of geeks and gamers the opportunity to pursue a career out of what they love and do best.