Browsers

The war for the dominance of internet navigation

Your internet browser is perhaps the most important piece of software on your Mac, allowing you to surf the web, access social media and emails, and conduct your day-to-day affairs. But with so many internet browsers on the market claiming to be the fastest and most secure, it can be tough to know where to start; the battle of the browser is truly heating up.

CHOOSING THE RIGHT BROWSER FOR MACOS

With consumers and professionals conducting more of their business online than ever before, it is vital that you choose the right web browser for your needs. Indeed, the average American spends an eye-watering 413 minutes on a browser every single day - that’s just under seven hours - but with so many competing products, how can you choose the right software? Naturally, you’ll want to prioritize speed and stability, but there’s so much more to a good web browser than that. As a Mac user, you might naturally gravitate towards Safari, but it’s worth considering the competition and deciding on the right platform for your needs.

According to Stat Counter, Chrome has a 66% share of the desktop market, whilst Edge commands a 10% stake, and Safari and Firefox enjoy an 8% share each. Behind that, browsers like Opera hold smaller percentages (3%). In other words, Google dominates in the browser market, but it’s a different story on mobile, where Chrome has a 65% share and Safari a 23.22% share thanks to being the default browser on iOS. Companies are working harder than ever to encourage consumers to make the switch to their platforms; Microsoft Edge and Google Chrome regularly invest in advertising campaigns with influencers in an attempt to increase their market share. But which is the right web browser for your needs?