She was the first employee there dedicated to moderating Twitter’s advertising business when she started in 2013.
Now, she’s vice president of trust and safety at WebPurify, a content moderation service provider that works with businesses to help ensure the content people post on their sites follows the rules.
Social media platforms are not the only ones that need policing. Any consumer-facing company — from retailers to dating apps to news sites — needs someone to weed out unwanted content, whether that’s hate speech, harassment or anything illegal. Companies are increasingly using artificial intelligence in their efforts, but Popken notes that humans remain essential to the process.
The conversation has been edited for clarity and length.
Q: HOW DID YOU SEE CONTENT MODERATION CHANGE IN THAT DECADE YOU WERE AT TWITTER?
A: When I joined Twitter, content moderation was in its nascent stages. I think even trust and safety was this concept that people were just starting to understand and grapple with. The need for content moderation escalated as we, as platforms saw them be weaponized in new ways.
I can sort of recall some key milestones of my tenure at Twitter. For example, Russian interference in the 2016 U.S. presidential election, where we realized for the first time, realized in a meaningful way, that without content moderation we can have bad actors undermining democracy. The necessity for investing in this area became ever more important.
Q: A LOT OF COMPANIES, THE BIGGER SOCIAL MEDIA COMPANIES ARE LEANING ON AI FOR CONTENT MODERATION. DO YOU THINK THAT AI IS IN A PLACE YET WHERE IT’S POSSIBLE TO RELY ON IT?
هذه القصة مأخوذة من طبعة April 27, 2024 من Techlife News.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 27, 2024 من Techlife News.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
OFFSHORE WIND INDUSTRY SAYS 'MISINFORMATION' FROM FOES IS A STRONG HEADWIND IT MUST FIGHT
The U.S offshore wind energy industry says it needs to fight back against disinformation being spread by opponents of wind farms.
HOW TO PROTECT YOURSELF FROM SCAMMERS OFFERING FAKE JOBS
Between finding openings, sending out your resume and interviewing, looking for a job is tough. Now a growing trend of scammers impersonating recruiters is making it even harder.
HOW TO PREPARE YOUR BODY AND MIND FOR THE END OF DAYLIGHT SAVING TIME
The good news: You will get a glorious extra hour of sleep. The bad: It’ll be dark as a pocket by late afternoon for the next few months in the U.S.
IN 'IBELIN' AND 'GRAND THEFT HAMLET,' VIDEO GAME REALMS DRAW FILMMAKERS WITH VIRTUAL CAMERAS
Film productions often wrestle with shifts in the weather, the threat of the crew going into overtime or the fading of a day’s light. Less common are concerns over the cast slipping off the top of a blimp.
RESEARCHERS SAY AN AI-POWERED TRANSCRIPTION TOOL USED IN HOSPITALS INVENTS THINGS NO ONE EVER SAID
Tech behemoth OpenAI has touted its artificial intelligence-powered transcription tool Whisper as having near “human level robustness and accuracy.”
WORLD SERIES GAME 3 AVERAGES 13.64 MILLION.BEATS 'MONDAY NIGHT FOOTBALL'
The World Series beat “Monday Night Football” in the battle for television viewers.
FITNESS APP STRAVA GIVES AWAY LOCATION OF BIDEN, TRUMP AND OTHER LEADERS, FRENCH NEWSPAPER SAYS
An investigation by French newspaper Le Monde found that the highly confidential movements of U.S. President Joe Biden, presidential rivals Donald Trump and Kamala Harris, and other world leaders can be easily tracked online through a fitness app that their bodyguards use.
GOOGLE'S MONEYMAKING MACHINE STILL PUMPING OUT MASSIVE PROFITS DESPITE MULTIPLE THREATS
Google is still thriving while the company navigates through a pivotal shift to artificial intelligence and battles regulators trying to topple its internet empire.
ROBERT DOWNEY JR. SAYS HE 'INTENDS TO SUE' ALL FUTURE EXECUTIVES WHO USE HIS AI REPLICA
Robert Downey Jr. doesn’t think Marvel executives would ever recreate his portrayal of Tony Stark using artificial intelligence. But if they did, he would lawyer up — even posthumously.
APPLE LAUNCHES THE IPHONE INTO THE AI ERA WITH FREE SOFTWARE UPDATE
Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.
