TOYOTA PUSHES ZERO-EMISSION GOALS BY CONVERTING OLD MODELS

To accelerate the global move toward sustainable vehicles, Toyota is suggesting simply replacing the inner workings of vehicles already on the roads with cleaner technology like fuel cells and electric motors.

“I don’t want to leave any car lover behind,” Chief Executive Akio Toyoda said, appearing on the stage at the Tokyo Auto Salon, an industry event similar to the world’s auto shows.

The message was clear: Toyota Motor Corp. wants the world to know it hasn’t fallen behind in electric vehicles, as some detractors have implied.

Japan’s top automaker, behind the Lexus luxury brands and the Prius hybrid, is highlighting its clout: It has all the technology, engineering, financial reserves and industry experience needed to remain a powerful competitor in green vehicles.

Toyoda told reporters it would take a long time for all the cars to become zero emission, as they only make up a fraction of the vehicles being sold. Changing old cars to go green, or “conversion,” was a better option, he said.