MOSQUES, MEDINAS AND MEETINGS
Business Traveller UK|March 2024
Casablanca is the centre of Morocco's economic power, while key investments in Tangier have transformed the region
TAMSIN COCKS
MOSQUES, MEDINAS AND MEETINGS

When you think of Casablanca, you can't help but think of Humphrey Bogart and Ingrid Bergman exchanging sassy one-liners. The 1942 Hollywood classic conjures up a feeling of old-world glamour, romance and mystique that lingers to this day.

Disappointingly, it turns out not a single scene was actually filmed in Morocco. It was entirely shot at Warner Bros Studios in California, bar a few starring roles from Van Nuys airport and stock footage of Paris. (Rick's Cafe does exist, but it was opened in 2004 as a tribute to the film by former US diplomat Kathy Kriger.) There's still a sense of magic though, particularly at dawn when the city wakes under a blanket of fog that's sweetly tinged with the scent of the ocean, with the faint echo of mosques calling residents to prayer. As the sun pushes through, a bustling metropolis comes to life, and the spell is somewhat broken.

Casablanca, the centre of the Casablanca-Settat administrative region, is a major economic hub perched on the northwest tip of Africa. It is ranked the 54th most powerful in the world, according to the Global Financial Centres Index 2023 report, placing it between Brussels and Rome.

It's the financial capital of Morocco (Rabat, 90km up the coast, is the official capital) and the economic locomotive' of the country, with diverse business sectors generating 32 per cent of the country's GDP and 78 per cent of external trade.

Salman Barrada, director at the Casablanca Centre of Regional Investment, says: "Casablanca is really the story of Moroccan development. In the last 20 years particularly, we've seen huge acceleration in a lot of sectors, from pharmaceuticals to tech and renewable energy."

هذه القصة مأخوذة من طبعة March 2024 من Business Traveller UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2024 من Business Traveller UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS TRAVELLER UK مشاهدة الكل
The rail thing - Why airlines and train companies are partnering to increase options for travellers on short journeys
Business Traveller UK

The rail thing - Why airlines and train companies are partnering to increase options for travellers on short journeys

An intercity flight connection operated by train would have been almost unthinkable in the early 1990s, but in 2024 it will increasingly be the default experience at many European hub airports. European nations have been among the world's leaders in adopting high-speed rail for short-distance trips, along with Asian countries such as Japan and China.

time-read
5 mins  |
September 2024
Adventures in Albania - From paranoid dictatorship to dream travel destination, why the Balkan nation is ready for its moment in the sun
Business Traveller UK

Adventures in Albania - From paranoid dictatorship to dream travel destination, why the Balkan nation is ready for its moment in the sun

Over the past few years, tourism has shot up stratospherically; recent figures from the European Travel Commission show it's grown 86 per cent since 2019. Its GDP per capita has also been increasing, and last year stood at US$8,800, while the average monthly salary is now around 84,000 lek (£704). Foreign direct investment is also on the rise, with countries including Switzerland, Italy, and the Netherlands targeting sectors such as energy, mining, information and real estate to a value of around US$1.5 billion in 2022, according to UNCTAD's World Investment Report. Not bad for a country which used to depend on foreign food aid.

time-read
7 mins  |
September 2024
Sushi Kanesaka at 45 Park Lane, London
Business Traveller UK

Sushi Kanesaka at 45 Park Lane, London

Watching Kanesaka work his magic is performance in itself

time-read
1 min  |
September 2024
Scandic Spectrum, Copenhagen
Business Traveller UK

Scandic Spectrum, Copenhagen

An impressive corporate hotel just minutes from Copenhagen's centre

time-read
3 mins  |
September 2024
Kimpton Clocktower, Manchester
Business Traveller UK

Kimpton Clocktower, Manchester

The perfect mix of gorgeous heritage design with cool, cosmopolitan attitude

time-read
3 mins  |
September 2024
Mandarin Oriental Mayfair, London
Business Traveller UK

Mandarin Oriental Mayfair, London

A stunning success another calming experience in the capital

time-read
3 mins  |
September 2024
Eurostar Business Premier LONDON-PARIS
Business Traveller UK

Eurostar Business Premier LONDON-PARIS

It remains the superior service for those travelling from London to Paris

time-read
3 mins  |
September 2024
Qatar Airways Boeing 777-300ER first class DOHA-HONG KONG
Business Traveller UK

Qatar Airways Boeing 777-300ER first class DOHA-HONG KONG

There is a lot to like, but my experience was far from perfect

time-read
2 mins  |
September 2024
4 HOURS IN...Vienna
Business Traveller UK

4 HOURS IN...Vienna

You'll be spoiled for choice when it comes to the Austrian capital's museums, galleries and historic cafes

time-read
3 mins  |
September 2024
SWITCHING OFF IN...THE LOIRE VALLEY
Business Traveller UK

SWITCHING OFF IN...THE LOIRE VALLEY

Escape to the secluded forests of the Loire Valley for a digital detox

time-read
5 mins  |
September 2024