Q Which are your key markets and where does India figure on that list?
Brand USA is responsible for marketing the United States to the world. India is a very important market for Brand USA. In 2022, Indian travellers provided number four in tourism spend and number six in visitor volume. We see a lot of potential in the Indian market from a rising global economy perspective as well as a growing middle class.
What is your strategy for the Indian market?
There's tonnes of potential in the Indian market that we are really excited to pursue. Brand USA's new marketing strategy this year is to welcome visitors back to the United States. We have just launched a consumer campaign that is launching or that is running in the Indian market. So right now we have a global campaign that is focused on creating a sense of urgency to come and visit the United States.
Is the campaign tailored as per markets?
هذه القصة مأخوذة من طبعة July - August 2023 من India Outbound.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة July - August 2023 من India Outbound.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
La Mamounia is an oasis for travellers
In order to cement its foothold in the Indian market, Moroccan luxury resort La Mamounia, located in the picturesque town of Marrakech, recently organised a visit to Mumbai and Delhi, engaging with top-tier travel industry partners from India. General Manager Pierre Jochem tells India Outbound that the resort, which recently completed 100 years, is targetting the Indian visitors seeking to explore Morrocan art, culture and heritage, besides its captivating beauty.
Africa has come a long way as travel destination for Indians
The perception of Africa as a tourism destination has come a long way in India as travellers from India have gone beyond safaris to discover other elements that make travel to Africa attractive. The change is not just amongst Indian tourists, but destinations have also learnt more about their Indian clients and are taking steps to customise their offer to the Indian visitors, writes Alpa Jani, Founder, Ace Connect, a tourism marketing company.
ASCENIC RAIL TRIP ACROSS BALKANS
A rail journey through the Western Balkans, from Serbia's vibrant capital Belgrade to the culturally rich Sarajevo in Bosnia and Herzegovina, is a more tranquil, scenic way to explore the region's breathtaking mountains, lakes and historical towns at a leisurely pace.
Shahnaz Husain's cool tips for skincare during travel
Celebrity beautician and hair care expert Shahnaz Husain tells India Outbound on her secrets for skin-care and hair-care while travelling.
Plovdiv: Timeless jewel in Bulgarian crown
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For us city dwellers, even the sound of a cuckoo might seem exotic. So now imagine discovering a vastness filled with shifting dunes and interlaced emerald lagoons.
Explore the Jewel of Southern Spain, Seville
Home to one of the largest historic centres of Europe and three world heritage sites, the stunning city of Seville, located by the picturesque Guadalquivir River in southern Spain, offers tourists an experience rich in history, culture, art, gastronomy and much more.
UPI IN INTERNATIONAL MARKETS A GAME CHANGER FOR INDIAN TRAVELLERS
Having revolutionised digital transactions in India, the Unified Payments Interface (UPI) is now expanding globally. After tepid beginnings in the immediate neighbourhood, UPI is gaining acceptance in many countries making a win-win for Indian tourists and businesses overseas that are increasingly eager to tap the burgeoning Indian outbound travel market.
Debuting at COP29, can tourism lead march towards curbing carbon emissions?
Tourism will make its debut in global climate change negotiations in the next round of discussions, COP29, that opens in Baku later this month. So far, the discussions have spectacularly failed to produce any notable outcome, besides platitudes and numerous missed commitments. The global tourism industry has a golden opportunity to lead the way and show the world the true path to curbing carbon emissions. But the sector's own record in this aspect is hardly blemishless.
Bintan Island: SEESE
A haven of nature, with thriving flora and fauna, the Indonesian island of Bintan, that is barely an hour away from Singapore by ferry and comes with easy visa regimes, is an ideal extension for any Indian visitor to Singapore, looking to add a touch of wilderness to the experience.
