UTAH Tourism Reinforces its presence in India market

The state of Utah in the USA has established itself as a premier outdoor and adventure destination and benefits from its growing popularity that attracts both young and well-travelled tourists looking for a unique experience. Zach Fyne, Global Markets Specialist, Utah Office of Tourism, shares his views on Utah’s newest draws that attract global tourists and how his organisation continues to promote the destination in India.

- Prashant Nayak

The allure of Utah has grown in recent years and new experiences in Utah appeal to every type of traveller and group size, starting with the new luxury Rocky Mountaineer train that connects Denver, Colorado with the adventure hub of Moab, Utah, crossing through the Rocky Mountains and red rock desert over two days. All five of their Mighty 5® national parks have recently been declared International Dark Sky areas. Utah now has the largest concentration of dark sky areas in the world for star-filled night sky viewing across 24 areas and towns.

Glamorous camping, or glamping, has taken off across all parts of the state with new opportunities to stay in luxurious safari tents, Conestoga wagons, tipis, and cabins surrounded by red rocks and tranquillity for a more unique lodging offering. Additionally, since the pandemic, there have been more opportunities to learn about Native American culture and historical preservations. These include new options for outfitters, lodging, and spas that give visitors new ways to interact with the native tribes, explore historically sacred monuments and areas, and enrich their experience with culturally relevant tours.