Contemporary Traditions
Travel+Leisure India|January 2024
Saundh started as a one-store brand in late 2019, and today bridges the gap between traditions and contemporary style. Founder and CEO Sarabjeet Saluja talks about the brand's journey, ideology, and what lies ahead.
Contemporary Traditions

Sarabjeet Saluja FOUNDER AND CEO, SAUNDH

Can you tell us about Saundh and the brand’s journey?

Saundh was created to bridge the gap between quality design and affordability. We started as a one-store brand in October 2019 with a design-oriented approach and unparalleled manufacturing. In 2021 we launched our e-commerce platform and by the end of 2023 we had 33 stores across 19 cities, launched our menswear vertical, an artist division called Saundh Imagine, and participated in over 15 exhibitions including luxury pop-ups, and hosted over 13 in-store events.

At a time when fashion is a diverse playing field, how do you retain your positioning?

هذه القصة مأخوذة من طبعة January 2024 من Travel+Leisure India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2024 من Travel+Leisure India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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