
This story was written in the stars. Not literally, of course, but astrological. Last year on November 19, Pluto - the planet of transformation and renewal - moved into Aquarius for the first time in 200 years. "This is a major transition. Pluto is the planet of generational change and Aquarius is associated with astrology, New Age thinking and the cosmos," says author and astrologer Jane Gleeson-White, inferring that the change will see a shift in the popularity of astrology.
Do you know what else happened on November 19? I was commissioned to write this article about the popularity of astrology.
"The timing couldn't be better," beams Jane, a former economist who began studying astrology in 1992, but only started calling herself an astrologer a few years ago. "Astrologers have been expecting a rise in astrology to happen at this time, and this is a clear sign that it is."
You don't need to be an astrologer to see that the zodiac is having a moment. Horoscopes are so hot right now that the Co-Star astrology app has grown to over 30 million users, there are an estimated 100 billion views of astrology-related content on TikTok, and the astrology market is expected to reach $US22.8 billion by 2031.
The numbers back up what we're seeing in everyday life: Moon phase necklaces sold at the markets, the commonplace understanding of "Mercury in retrograde", and the never-ending stream of zodiac listicles. "Find your perfect summer read according to your star sign," screams one headline. "Here's what condiment you are based on your zodiac sign," offers another.
Ancient star gazers
هذه القصة مأخوذة من طبعة February 2025 من Australian Women’s Weekly NZ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2025 من Australian Women’s Weekly NZ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول

How to boost the value of your home
Whether you're looking to sell now or later down the track, it really pays to keep your house up to date.

The magic of manifesting
While it sounds woo-woo, putting your mind to what you want might be the key to turning your dreams into reality.

A quiet killer
Difficult to detect, ovarian cancer is silently taking the lives of women. Here's what you need to know.

Air fryer snacks
The air fryer makes cooking so simple. From healthier versions of fried favourites to baked treats, these easy recipes are made to enjoy!

The shape shifters
Contouring with make-up is a clever hack for instant facial definition.

"I'm a professional baby cuddler!"
When Jenny Summerson’s own children grew up, she looked for something to fill the hole in her life. What she found were babies who needed a little extra TLC.

Princess Catherine THE REALITY OF A NEW NORMAL
After the hardest year of her life and as she finds her footing in a post-treatment world, the dutiful princess could be preparing for her ultimate role- but this time it's on her terms.

Put it in neutral
Far from middle of the road, neutral tones can really add interest and sophistication to your home. Here's how to nail it.

QUEEN OF COMEDY The Marvellous Ms Margolyes
Speaking her truth in a delightfully wicked and candid manner we've come to cherish, British actress Miriam is now telling the world how she has fallen in love with New Zealand.