Some say hemlines rise and fall with the stock market but in beauty circles we talk about The Lipstick Effect: in a financial pinch, we experiment with lip colour.
History backs up lipstick as a reliable barometer of human psychology in times of relative hardship. In the 1930s, when industrial production and employment plummeted, lipstick sales soared. The same thing happened in the ’90s recession and again in the noughties’ global financial crisis. The theory goes that, when we have to tighten our proverbial belts, we turn to indulging in smaller luxuries like lipstick to lift our flailing spirits. The only time this didn’t hold up was during the pandemic (presumably because mandatory face masks smothered that small joy too). But things have since bounced back to predictable: Punters are forecasting a recession looming because lipstick sales are once again booming.
“Wearing lipstick can be a huge mood booster,” says Sarah Laidlaw, Priceline Hair & Makeup Director. “Firstly, because looking at ourselves with more ‘colour’ in our faces makes us instantly feel better. Secondly, because colour is an actual mood-altering thing. Red is a colour of action, power and passion, so wearing a red lip can give you the feeling of confidence, a go-getter vibe. Pink is about romance and kindness. Orange is about enthusiasm and stimulation. Wearing it is said to increase the supply of oxygen to the brain and creates an energising effect.”
هذه القصة مأخوذة من طبعة July 2023 من The Australian Women's Weekly.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2023 من The Australian Women's Weekly.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Hitting a nerve
Regulating the vagus nerve with its links to depression, anxiety, arthritis and diabetes - could aid physical and mental wellbeing.
Take me to the river
With a slew of new schedules and excursions to explore, the latest river cruises promise to give you experiences and sights you won’t see on the ocean.
The last act
When family patriarch Tom Edwards passes away, his children must come together to build his coffin in four days, otherwise they will lose their inheritance. Can they put their sibling rivalry aside?
MEET RUSSIA'S BRAVEST WOMEN
When Alexei Navalny died in a brutal Arctic prison, Vladimir Putin thought he had triumphed over his most formidable opponent. Until three courageous women - Alexei's mother, wife and daughter - took up his fight for freedom.
The wines and lines mums
Once only associated with glamorous A-listers, cocaine is now prevalent with the soccer-mum set - as likely to be imbibed at a school fundraiser as a nightclub. The Weekly looks inside this illegal, addictive, rising trend.
Jenny Liddle-Bob.Lucy McDonald.Sasha Green - Why don't you know their names?
Indigenous women are being murdered at frightening rates, their deaths often left uninvestigated and widely unreported. Here The Weekly meets families who are battling grief and desperate for solutions.
Growing happiness
Through drought flood and heartbreak, Jenny Jennr's sunflowers bloom with hope, sunshine and joy
"Thank God we make each other laugh"
A shared sense of humour has seen Aussie comedy couple Harriet Dyer and Patrick Brammall conquer the world. But what does life look like when the cameras go down:
Winter baking with apples and pears
Celebrate the season of Australian apples and pears with these sweet bakes that will keep the midwinter blues away.
Budget dinner winners
Looking for some thrifty inspiration for weeknight dinners? Try our tasty line-up of low-cost recipes that are bound to please everyone at the table.
