Lisa Vanderpump: Not Your Typical Housewife
ADWEEK|October 10, 2016

Lisa Vanderpump isn’t what you’d call a typical housewife.

Emma Bazilian
Lisa Vanderpump: Not Your Typical Housewife

More obvious descriptors would include businesswoman, style icon, activist and, of course, reality TV tour de force. But thanks to Bravo, it’s the title of housewife—or rather, Housewife—that’s made Lisa Vanderpump a brand name and national celebrity.

A decade has passed since America was introduced to the Housewife, capital “H.” Unlike the lowercase version, the Housewife wasn’t your average, stay-at-home mom— or even necessarily a wife—but a wealthy, sometimes nipped-and-tucked and often outburst-prone woman of a certain age who had agreed to let cameras invade her daily life.

Since the March 2006 debut of the first installment, The Real Housewives of Orange County, there have been no fewer than 96 Housewives across nine cities. Only a handful of cast members has broken through the reality glass ceiling to earn true celebrity status—New York’s Bethenny Frankel (creator of the Skinnygirl empire), New Jersey’s Teresa Giudice (whose recent incarceration made her a tabloid staple), Atlanta’s NeNe Leakes (who parlayed her fame into an acting career).

And Vanderpump. The 56-year-old Brit has become the de facto star of The Real Housewives of Beverly Hills and the force behind the spin off Vanderpump Rules, which follows the exploits of the staff at SUR, one of three Los Angeles restaurants Vanderpump owns with her husband, Ken Todd. (There’s also the elegant Villa Blanca and Pump Lounge.) With her stream of witticisms, no-B.S. attitude and hyper-glamourous lifestyle worthy of a Jackie Collins novel, she has engendered a fierce loyalty among fans that hasn’t wavered in six seasons of often ruthless television.

Bu hikaye ADWEEK dergisinin October 10, 2016 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye ADWEEK dergisinin October 10, 2016 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ADWEEK DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
News Anchor Of The Year Megyn Kelly
ADWEEK

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

time-read
5 dak  |
November 28, 2016
The Big Bang
ADWEEK

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

time-read
10 dak  |
March 13, 2017
DROGA5
ADWEEK

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

time-read
6 dak  |
December 05, 2016
Ogily
ADWEEK

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

time-read
6 dak  |
December 05, 2016
The Myth of White Space
ADWEEK

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

time-read
4 dak  |
December 12, 2016
Brand Phelps
ADWEEK

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

time-read
10+ dak  |
December 12, 2016
Masters Of Their Domain
ADWEEK

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

time-read
3 dak  |
April 16, 2018
Winners' Playbook
ADWEEK

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

time-read
2 dak  |
April 16, 2018
Flipping The Disruption Script
ADWEEK

Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

time-read
3 dak  |
December 4, 2017
MCCann
ADWEEK

MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

time-read
7 dak  |
December 4, 2017