But beware: voice-activated tech could cause headaches for brands.
![Burn Your Ipad - [2017 Is The Year Of Voice ]](https://magarticles.magzter.com/articles/2196/212166/58bd4ead60b2c/Burn-Your-Ipad-2017-Is-The-Year-Of-Voice.jpg)
This is the year you will start screaming at your fridge. No, not because of Donald Trump or Brexit – although who could blame you if you did? – but because this is the year of voice.
2017 will be the year you switch from tapping and typing on touchscreens to simply shouting commands at any electrical appliance within earshot. Before you can say “Where’s the remote?”, you’ll be changing channels on your DVR by yelling at it.
That’s the word, at least, from CES, the Las Vegas get-together for all things techie that was held last month.
The winner of the war for voice is Amazon’s Alexa (and the loser is Apple, which has squandered its lead established by Siri). Alexa adoption is through the roof. In January 2015, about 125,000 households had Alexa installed in the US. By May 2016, that figure was just a little less than 1.75 million.
This story is from the March 2017 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2017 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
OUT THERE
In midlife, Gillian Anderson is proving that she’s not so buttoned-up.
STATE OF PLAY
Politics and the real” at the Festival d‘Avignon.
BORN AGAIN
The past and future of Christian fundamentalism.
PLAYING THE NUMBERS
My mother, the gambler.
MY NEW THING
My new thing is journaling. It was bullet journals, but now it’s journal bullets, which is where I make a quick note anytime I see a magazine. No, the other kind of magazine.
UNCONVENTIONAL
No fear and loathing in Milwaukee, just confidence.
BLOOD RELATIVES
Did the U.K.’ most infamous family massacre end in a miscarriage of justice?
attila
Martha got the knife away from her mother and shut her in the garage. The garage was not for cars; it had been converted by the house’s previous owners into what the broker called a “mother-in-law apartment.”
FORBIDDEN DESIRES
Debussy, Strauss, and a new opera about John Singer Sargent, in Des Moines.
THE FIN AND THE FURY
Beware of sharkless waters.
But Can She Win?
Operators who discounted Harris have happily joined her payroll.
Exit Ghost
Watching Joe Biden say good-bye.
HOW TO BU A PRESIDEN
DONALD TRUMP'S JOKE OF A MEDIA COMPANY IS ALSO A $6 BILLION MEME STOCK-AND AN UNPRECEDENTED OPPORTUNITY FOR CORRUPTION.
Frogs' Legs Are Back on the Menu..
They're sautéed and served sizzling at the revamped Veau d'Or.
Hannah & Andre & Anna & Ryan
Twenty years ago, they were close friends. Then the betrayals started, and the books followed. A tale of literature and treachery.
As Seen on TV
Bungalow proves that a celebrity chef can still draw a crowd.
THERAPY DADDY
PHIL STUTZ has made a career in Hollywood doing what most psychologists advise against: telling his patients exactly what to do.
The Writer Turning Romance Gay
Red, White & Royal Blue author Casey McQuiston knows exactly what they are doing.
'Hawk Tuah' Takes Long Island
Haliey Welch was catapulted out of her small town in Tennessee to sudden fame by making the internet laugh. It's been pretty great, if it weren't for all the creeps.
Moses.Sumney's Time Machine
This summer, he's got music for '90s R&B lovers and the movie MaXXXine for '80s horror freaks.
J. D. Vance Is Not a Joke
The couch memes and cat-lady stumbles overshadow his opportunity to hit Democrats at their most vulnerable.
System Reboot
Unburdening Ourselves From What Has Been The thrill of taking a risk on Kamala.
There Are Hidden Gardens and Then There's Turtle Bay Gardens
In the East 40s, 19 townhouses-where Stephen Sondheim, Robert Gottlieb, and Katharine Hepburn all once lived-surround a lush garden.
Teenage Wasteland
An audio docuseries probes an unsolved mystery of mass contagion.
Shadow Play
Characters are reduced to their circumstances in this crime-novel adaptation.
TESLA'S 20 PROFIT FALLS 45% TO $1.48 BILLION AS SALES DROP DESPITE PRICE CUTS AND LOW-INTEREST LOANS
Tesla’s second-quarter net income fell 45% compared with a year ago as the company’s global electric vehicle sales tumbled despite price cuts and low-interest financing.
NEW AI REGULATION AGREEMENT OFFERS HOPE FOR APPLE INTELLIGENCE IN THE EU
EU countries might finally gain access to Apple Intelligence features thanks to a new agreement between the US, EU, and UK on AI regulation.
CROWDSTRIKE DEEP DIVE INTO THE GLOBAL WINDOWS COMPUTER OUTAGE
The CrowdStrike event offered a rare opportunity to compare the security, stability, and safety of the Mac platform against its Windows counterpart.
SMALL BUSINESSES GRAPPLE WITH GLOBAL TECH OUTAGES CREATED BY CROWDSTRIKE
An owner of a consumer insights research firm couldn’t pay her employees, make Friday’s (19) deadline to sign a contract for a new business or send key research to a key client.
APPLE INTELLIGENCE: WHEN TO EXPECT IOS 18'S AI FEATURES
Apple is gearing up for a significant software update with iOS 18, focusing heavily on its new AI suite, Apple Intelligence.
