When you walk into Facebook&#39;s Menlo Park, California, offices, the posters bombard you: &ldquo;Let&rsquo;s Kick the Shit Out of Option B.&rdquo; It has the ring of a corporate mantra, &agrave; la &ldquo;Move fast and break things,&rdquo; Mark Zuckerberg&rsquo;s famous exhortation to his colleagues. But it&rsquo;s something far more personal&mdash;a quote used by Facebook&rsquo;s second-in-command, Sheryl Sandberg. Already one of the most admired executives in America, thanks to Lean In, her 2013 female-ambition manifesto, Sandberg became a different kind of symbol in May after the sudden death of her husband,&nbsp;SurveyMonkey&nbsp;CEO Dave Goldberg. Facebook&rsquo;s COO had often credited her professional success, in part, to her supportive partnership with Goldberg. Together they were the model Silicon Valley power couple. It turns out Sandberg&rsquo;s &ldquo;Option B&rdquo; line is from a raw, public Facebook post she wrote a month after her husband died, about coping with grief after the loss of &ldquo;Option A,&rdquo; the life she had expected to&nbsp;share with Goldberg. The post has been shared almost 400,000 times. On a steamy August afternoon, Sandberg is dealing with the tragedy&nbsp;the best way she knows how&mdash;by throwing herself back into her work. She&rsquo;s in a conference room at the center of Facebook&rsquo;s new 430,000&nbsp;square-foot&nbsp;Building 20. Like her boss, Sandberg has an open-plan desk. But it&rsquo;s clear by the pool of personal effects at the head of this conference table -&nbsp;lip balm, hand weights, a jumbo Diet Coke, and a rubber&nbsp;physical&nbsp;therapy&nbsp;rod that she uses to treat the wrist pain she developed while writing Lean In hunt-and-peck style&mdash;that this is where Sandberg spends most of her days in back-to-back meetings. She&rsquo;d like to learn to type, she says, but who has the time? After Goldberg&rsquo;s death, she took on yet another commitment by joining the board of&nbsp;SurveyMonkey. If the rumor mill had its way, she&rsquo;d be busier still; she&rsquo;s always being touted as a candidate for some political office or CEO gig.To her, it&rsquo;s just noise, though. What preoccupies Sandberg these days is small business. Having proved that the social network could move the needle for big marketers&mdash;like General Motors, which publicly&nbsp;dissed&nbsp;Facebook as an advertising medium in 2012, only to come slinking back a year later&mdash;Sandberg is now leading a campaign to convince companies of every size that it can do the same for them through a combination of simple content-creation tools and sophisticated ad-targeting. The message is getting through. More than 40 million small businesses have active Facebook pages. Two million of them are current advertisers, and more than a million have experimented with video advertising. Facebook hopes still more will sign up to use new tools it added in September, including customizable pages and inbox management.In a candid conversation with Inc., Sandberg reveals that her passion for entrepreneurs is rooted in her ancestors, argues that Facebook will become the amplifier for small businesses, and explains that men still aren&rsquo;t comfortable with women in power.Inc.: Let&rsquo;s talk small business.&nbsp;Sandberg: This is literally my favorite topic, and I don&rsquo;t get to talk about it as much as I want.Why is it your favorite topic?Small business, medium business, SMB&mdash;there are 20 different names for it&mdash;but this is the source of economic growth. It really is. If you look at the job creation numbers in the United States, you look at them in Europe, the majority of job creation happens through small business. And people don&rsquo;t fully understand that or appreciate it in a world where economic growth is so important and job growth is so important. Just personally, my family immigrated here. My grandfather had a paint store. It&rsquo;s what put my mom through college. Small business is part of my family history.What do small businesses have to do with your core mission of making the world more connected?We give a voice to people who other&nbsp;wise don&rsquo;t have one. Before social media, if I as an individual wanted to publish something to the world, unless I could get some local TV crew to interview me or I wrote an&nbsp;op-ed&nbsp;or took out an ad, I had no voice.Big businesses have always had a lot more voice. They can afford advertising, they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal. Thirty-five percent of small businesses don&rsquo;t have a website. That&rsquo;s because they are expensive and hard to do and not obvious. Small businesses are typically run by one person, the owner, who has few resources, no time. But a Facebook page is easy and fast and gives&nbsp;you a webpage not just on desktop but, more important, on mobile. It&rsquo;s free, and it takes three minutes.A lot of businesses have accused Facebook of suppressing the organic reach of their page posts to encourage them to buy advertising. To some extent, the messaging you&rsquo;ve been doing around small businesses is about making them feel like Facebook cares about them, right?We&rsquo;ve cared all along, but we&rsquo;re maybe showing that care better now. I think the best way to show you care is to make the products efficient.One in five minutes spent in mobile apps is on Facebook. Facebook pages are, as you said, replacing websites for some businesses. Customers can buy items there, book tables there, chat with customer service. Is the vision to capture all the activity that now happens on the internet and bring it inside Facebook&rsquo;s walls?The goal is to provide as much value as possible. How do we help you grow your business? If we are growing the top line for businesses and helping them achieve their goals, they&rsquo;ll continue to do more and more with us.What kind of success has the Lean In movement generated?We have 24,000 circles in 117 countries. We were hoping for a thousand. We grow by a hundred a week. They&rsquo;re growing because they help people&nbsp;accomplish real things. Our data says the great majority of people who join a circle will make a really positive life change for themselves within six months. They get raises. They get new jobs. They run for office. They change the dynamics they have with their partners. Some of them drop their boyfriends and decide they want new boyfriends who will be more equal partners.<img src="http://magarticles.magzter.com/articles/2887/124066/56212047b9a32/1445011520760.jpg" owidth=630 oheight=434" style="width:300px" />Over and over, the circles actually give people strength. The thing about women is you really get a lot of messages of &ldquo;Why?&rdquo;&mdash;&ldquo;Are you sure you want that job? Don&rsquo;t you want kids one day?&rdquo; I always ask an audience: &ldquo;If you&rsquo;re a man, please raise your hand if anyone&rsquo;s ever said, &lsquo;Should you be working?&rsquo;&rdquo; Never had a hand. Do you know how many times women are asked if they should be working? There&rsquo;s this assumption that women can&rsquo;t work and have families, which is a really unfair assumption given that almost 70 percent of mothers have to work to support their families. So we have this fundamental assumption that women can&rsquo;t do what men have to do.People are always writing lists about &ldquo;the next Mark Zuckerberg.&rdquo; Why isn&rsquo;t there a woman in tech who&rsquo;s similarly iconic? What will it take?You could ask that question of every leadership role. Why aren&rsquo;t there more women senators? Why haven&rsquo;t we had a woman president? Why aren&rsquo;t there more women in computer science? I really think it&rsquo;s the stereotypes that become self-fulfilling prophecies.I think we also suffer from the tyranny of low expectations. In 2012, women got 20 percent of the seats in the U.S. Senate. And all of the headlines kept screaming out, &ldquo;Women take over the Senate!&rdquo; And it was like, wait a minute&mdash; 50 percent of the population with 20 percent of the seats is not a takeover. But our expectations for female leadership were so low that we were writing stories about how there was more than one woman in the Senate bathroom. Go look it up&mdash;it was an unbelievable press cycle. I just kept watching this thinking,&ldquo;You&rsquo;ve gotta be kidding.&rdquo; Look, I think as a country and as&nbsp;a world, we are not comfortable with women in leadership roles. Our discomfort with female leadership runs deep. We call little girls bossy. We never really call little boys bossy, because a boy is expected to lead so it doesn&rsquo;t surprise or offend.Facebook has made a concerted effort to increase diversity, but so far the needle hasn&rsquo;t moved very much. Is there anything you have planned to step up the campaign?Let&rsquo;s be clear: Our numbers are not where they should be. The whole industry&rsquo;s numbers aren&rsquo;t where they should be. This just changes slowly. It shouldn&rsquo;t change slowly. I&rsquo;d like to change it quickly, but there&rsquo;s just a lot of work to do. We have to persuade more women to go into computer science. We have to persuade more people of color to go into computer science. Those numbers are low too, although&nbsp;the Latino numbers have moved in the past couple of years. So we have to get more people to go into the fields, and it&rsquo;s the same thing with leadership.There&rsquo;s been so much conversation around this in Silicon Valley in the past couple of years. Is it just talk, or is it reflecting actual change?&nbsp;Certainly, conversation is the first step. Educating people on the biases is the first step.Making the case that diversity is good for business results is really important, and I think that&rsquo;s getting through. What I don&rsquo;t talk about and other people don&rsquo;t talk about is, it&rsquo;s not that we want equality just for equality&rsquo;s sake, even though we do, and it&rsquo;s the right thing to do. It&rsquo;s that we also want diversity and equality because it will make our organization and other organizations perform better.

Inside The Mind Of Sheryl Sandberg 

English

Spanish(español)

Bengali(বাঙালি)

Gujarati(ગુજરાતી)

Hindi(हिन्दी)

Malayalam(മലയാളം)

Tamil(தமிழ்)

Telugu(తెలుగు)

Inc.

A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.

Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.

Lift Off - Would you pay $50,000 to touch the edge of space?

There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,

A Scientific Discovery that Unlocks Your Body's Healing Power

Transformative Growth: Agency Masters the Art of Evolution

For the Love of the Restaurant Experience

Custom PEO Solutions for Blue-Collar Industries

Homebuying Was BrokenMeet the Founders Here to Fix It

A Focus on Complete Solutions for Regulatory Environments

1. You agree that the use of Magzter.com, the application and its services, are at solely at your own risk. Neither Magzter.com nor its associates nor employees nor third party content providers guarantee that the service will be completely uninterrupted or error-free or foolproof against miscreant activities. Nor do they warranty that you will get the exact results as expected or promised by the website or product.

11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Choose your favorite titles from 40+ exciting categories

Details of the objectionable content, including its link on our platform

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Name

Note: This will only share the cover and the publication information, but not the content.

Please fill out this form if you need any help regarding publishing your content on Magzter

Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.