OBEROI MALL: FROM A MERE RETAIL DESTINATION TO AN FAMILY ENTERTAINMENT CENTRE
Shopping Centre News|March 2020
In space-starved metropolitan cities, malls offer not just cinema for entertainment but also gaming zones, family entertainment centres and recreation options that target all age groups. Oberoi Mall has grabbed this opportunity and turned it into a winning proposition…
Charu Lamba
OBEROI MALL: FROM A MERE RETAIL DESTINATION TO AN FAMILY ENTERTAINMENT CENTRE

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. The mall, which will soon be celebrating its 12th anniversary, it has occupied a significant position in the minds of shoppers and retailers alike. Situated on the Western Express Highway, the mall has a total GLA of 5,52,000 sq. ft..

The mall has distinguished itself as something truly special in the retail landscape and prides itself on reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’. Towards this, the mall has many facilities to offer its consumers apart from retail, the foremost being unmatched entertainment options.

“In the past few years, malls have transformed from being just aggregators of shops to a hub of experiences, entertainment and leisure where people come to rejuvenate, socialise, mingle and engage. Offering a complete experience with a combination of shopping, dining and entertainment is what makes a mall attractive and distinctive in the minds of its patrons,” says Anuj Arora, General Manager, Oberoi Mall.

In space-starved metropolitan cities, malls offer not just cinema for entertainment but also gaming zones, family entertainment centres (FECs) and recreation options that target all age groups. The importance of the FEC category is, therefore, growing for all malls, especially if they want to stay relevant in today’s times.

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This story is from the March 2020 edition of Shopping Centre News.

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This story is from the March 2020 edition of Shopping Centre News.

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