![Licence To Thrill](https://magarticles.magzter.com/articles/15313/467960/5eeb4fe767f37/Nancy-Chen.jpg)
The name Aston Martin has long enjoyed almost mythical status among motoring cognoscenti, and the association between Aston Martin and the James Bond film franchise has only enhanced that in many parts of the world. “To me, Aston Martin is not really part of the car industry. I would say it’s more a part of the luxury industry,” Nancy Chen, General Manager at Aston Martin Lagonda (South and South-East Asia), tells The CEO Magazine. “I’ve always had this thing for luxury businesses – it’s a special interest to me, especially at Aston Martin.”
Nancy has a bond with the company that goes back to her days as an MBA student. She gained a BSc degree in the US and ran her own printing company for about three years. While pursuing an MBA at Oxford she accepted an internship at Aston Martin Lagonda’s Gaydon headquarters and hasn’t looked back in the 11 years since.
But the name Aston Martin is not as ubiquitous as many think it is. A year after joining the company, Nancy was approached to take the marque to China, to introduce it to a new market and establish its presence. She jumped at the chance.
“Having studied and worked in the US, I felt that I could be a very good bridge between the Western and Eastern business worlds to help Aston Martin explore business opportunities in China. I moved to China and was there for about four years to support the set-up of the whole network. It was certainly a very challenging role, and at the same time very fulfilling,” she recalls.
This story is from the July 2020 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2020 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Lito German Is Driving Change And Accelerating Growth For Sandbox](https://reseuro.magzter.com/100x125/articles/15313/732284/6127337db4814/crp_GLOBAL-GROWTH.jpg)
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
![They're Pioneers In Enshrining Green Values Into Everything They Do](https://reseuro.magzter.com/100x125/articles/15313/732284/6127303813883/crp_THEYRE-PIONEERS-IN-ENSHRININGGREEN-VALUES-INTO-EVERYTHING-THEY-DO.jpg)
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
![Maverick Unicorn](https://reseuro.magzter.com/100x125/articles/15313/732284/61271c3bf237f/crp_MAVERICK-UNICORN.jpg)
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
![''Increase The Velocity''](https://reseuro.magzter.com/100x125/articles/15313/732284/6127209e644d4/crp_Increase-the-Velocity.jpg)
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
![Device Manager](https://reseuro.magzter.com/100x125/articles/15313/732284/61272c37a82bb/crp_DEVICE-MANAGER.jpg)
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
![Going Antiviral](https://reseuro.magzter.com/100x125/articles/15313/732284/61272d0c79c4c/crp_GOING-ANTIVIRAL.jpg)
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
![Risk Vs Return](https://reseuro.magzter.com/100x125/articles/15313/732284/6127326ebc5fe/crp_RISK-VS-RETURN.jpg)
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
![Expect The Unexpected](https://reseuro.magzter.com/100x125/articles/15313/732284/6127313f916b8/crp_Expect-the-Unexpected.jpg)
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
![The Ultimate Investments](https://reseuro.magzter.com/100x125/articles/15313/732284/61272e45652dc/crp_THE-ULTIMATE-INVESTMENTS.jpg)
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
![The Future Of Fintech](https://reseuro.magzter.com/100x125/articles/15313/732284/61271e056377b/crp_THE-FUTURE-OF-FINTECH.jpg)
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.