It Just Works.
The loyalty that Apple inspires in its customers is legendary. In 2015, BetaNews remarked that “Apple has cultivated a sense of brand loyalty that most companies can only dream of.” Furthermore, this loyalty dates back to during the leadership of Steve Jobs, who once remarked: “I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.”
So, why are Apple fans so loyal? It’s an interesting question, for which there is a very good, if not entirely straightforward, answer.
THE iPHONE: “A RADICAL RETHINKING OF THE GENERAL PURPOSE COMPUTER”
A recent article on the AppleMagazine website mentions various reasons that Apple followers have cited for not straying. One Reddit forum user is quoted as saying: “Switching is a pain. I can’t imagine people switching from iPhone to Android and back every year or other year. Playlists lost. Formats incompatible. It’s easier to stay with one.” Also cited was Apple’s strategy of regularly adding “enticing” new features - with the freshly revamped MacBook Pro’s Touch Bar mentioned to illustrate this point. However, we’re barely looking at the tip of the iceberg here...
This story is from the January 06,2017 edition of AppleMagazine.
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This story is from the January 06,2017 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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