Isabella Wong

The Malaysian digital influencer, business partner at Handmade Heroes, and certified Flycycle instructor on managing her multidimensional career and charting her style journey.

- Mughni Che Din

Isabella Wong, or affectionately known as Bella (@bellakuan), is not your typical girl next door. She wears many hats—digital influencer, entrepreneur, and certified fitness instructor—but what she excels at most is inspiring others to live their best life. With more than 121k followers on Instagram, Bella covers everything from fashion and beauty to travel and lifestyle. “I absolutely love my job,” she gushes. “I’ve always been quite real with what I portray on social media, even with the brands I work and collaborate with. Everything I do, I strive for as much honesty as I can. And because I’ve kept my online and real-life persona as one, I think my followers are able relate and connect with me more easily.”

She admits that it takes a lot patience, persistence, sacrifice, and team work to succeed as a digital influencer. “There is often this misconception that success can happen overnight,” Bella says. “From building relationships with brands to editing images or videos, it really does take a village to produce great content.”