Modello Domani is the brainchild of Ayush Diwan Khurana. Ayush started his entrepreneurial journey in 2010, with a dating service called Flirtease, followed by launching a retail store selling high-end brands. As a go-getter, Ayush learnt about the entire leather shoes ecosystem, starting from the sourcing of leather to production and then the supply chain process. With a flagship store in Defence Colony, New Delhi the brand has reached high revenue and aims to reach much higher in the future.
Tell us a bit about the brand.
Modello Domani” is an Italian name which translates to “Style Of Tomorrow”. It was established in 2015. It’s a handcrafted luxury shoe brand for men and women.
Whats the business idea of the brand?
The idea behind the brand was “Affordable Luxury Fashion” in order to make fashion both luxury and easy on the pockets so everyone can enjoy our designs, helping us fulfill our motto of “Happy Feet For All”.
How would you differentiate your products from the competition?
Well honestly I don’t believe in competing with other brands but yes, we definitely stand out from the many brands out there in terms of our designs and price ranges. We are one of the only brands to offer almost all types of shoe styles, full customization services and even vegan options.
What are the main drivers that will herald a boom in footwear like your brand?
Well apart from our array of designs and styles, what definitely drives us is our massive accessibility across all online E-Commerce platforms like Koovs, Ajio, Myntra, Amazon etc. And our own website www.DOMANISHOES.com and our super active social media standing on Instagram @domanishoes.
Can you give me a profile of the typical consumer for this brand?
I honestly cannot profile a certain type of consumer since we cater to both the masses and the niche.
What is your retail marketing strategy?
Our retail marketing strategy has always been to expand across all physical and digital platforms via collaborations to increase our reach and brand name.
This story is from the February 2019 edition of Shoes and Accessories.
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This story is from the February 2019 edition of Shoes and Accessories.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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