Welcome to the first edition of Arnon Media

Advertising and branding has grown into a vast network today and keeping that in mind, the

need for a media that provides relevant knowledge and information about branding solutions

was inevitable. Welcome to the first edition of Arnon Media, a magazine focused solely on

advertising and branding. The need of the hour is to grand productive knowledge on advertising

trends, the position of a brand in the market and strategies to boost the same. Brands have

become solely focused on the rat rate to gain the attention of the customers and to place their

products at a position that is higher than their competitors. The aim of Arnon Media is to give a

clear edge on effective branding and marketing methods and to give entrepreneurs an idea

about the current market trends. We hope our magazine provides readers an outlook on the

branding industry and the issues that they face.

wo big events marked last month for
our industry. One was SPIA’s (Sign Printing Industries Association) 6th State Conference which took place from Nov 6, 2022 at CIAL Trade Fair and Exhibition Centre, Kochi, Kerala. The participation and cooperation of all the members in making the conference
a success is something to be proud of. The conference was inaugurated by V D Satheesan, Leader of Opposition of Kerala who offered every possible help on the problems faced by the industry including the flex ban. Let’s hope for the good!

Sign India Kerala edition to take place from November 4-6 at Kochi
Although the threat of the pandemic has not yet been over, it is delighting to
see life is back in track. Regarding the industry, expos are back. We were able to take part in Media Expo New Delhi 2022 and Sign India Chennai 2022. The restrictions were
in place at both places and we thought it could drain out the experience. However the organisers were able to create interesting experiences
and innovations under the restrictions at both places. You can find more details and interesting pictures of both in the inside pages.
The festival season is around the corner and brands are actively booking hoardings at prime locations to carry out their new campaigns. There is no doubt that OOH will have renewed interest among the brands and organisations
as the restrictions of the pandemic have almost lifted. As more and more people get out in the public, the hoardings will attract new consumers. Indian Signage industry is set to grow exponentially in the coming years. As many
retail outlets are expanding their footprint in the country it could lead to the development of the area with better infrastructure. The high-volume consumption of retail goods in the country also points out that the brands will have to find and adopt innovative ways to stay ahead of the game. The signage industry has an inevitable role in the marketing and advertising of these products.
Digital signage is gaining more and more demand from brands and advertisers. The easiness to handle them makes it the best option for them.

olks, this issue of Arnon Media magazine is more of a Dubai special. Yes, we
have covered Dubai Expo and the
OOH scenario in Dubai. The increasing popularity of Digital OOH in Dubai is the third story on Dubai. Dubai Expo is once-in-a-
lifetime experience. The architectural marvel it presents along with technology is a marvellous experience. The expo will end in this month.
So, we recommend everyone who has the opportunity to visit it to not miss it.
Dubai’s OOH scenario is pretty fascinating. Since it is very organised and licensed, it is easier to advertise. Unlike India where there are unauthorised billboards and hoardings, Dubai is well organised and is a relief. Advertisements are put only in the places meant for it. Dubai is fast embracing Digital OOH and we have an article about it too.
Arnon Media Interior is the sister concern
of Arnon Media Pvt Ltd. The interior division work including the construction of false ceiling, putty work, painting, partition work, aluminium barricade work, construction of tables and rows, signage, LED signage, sticker printing, vinyl printing etc are all done with perfection by Arnon Interior. The prestigious Lulu Bengaluru project was a feather in the cap of Arnon Interior which lasted almost 3 years. (Lulu Bengaluru was inaugurated in December 2020.) Arnon Interior is now working on the prestigious Lulu Lucknow project. There are several projects in pipeline for Arnon Interior at various locations in Kerala and Karnataka apart from this.

The major news from the industry in the past month was the Media Expo New Delhi 2021. The 47th edition of Media Expo has created an avenue for top decision makers from the marketing, advertising, signage and OOH industry. Held at India Expo Mart, Greater Noida from 18-20 November, Media Expo New Delhi 2021 concluded as
a crucial business avenue for the physical advertising fraternity with more than 100 brands under its belt.
Another news to rejoice was the top consumer companies decision to increase
the advertising spend. It will surely help the advertising and OOH industry in the revival. During the beginning of the pandemic many companies cut down the advertising budget
in a way to decrease the loss. However the companies now have learned that without branding or advertising activities they might lose their brand share. Let us hope that the industry recovers fast.
LED display stands is now gaining more acceptance among the brands and companies. The numerous benefits of it go well with the OOH industry in aiding branding activities. The long lifespan and affordability feature of LED has contributed much in its growth among the brands and consumer companies. Do check out our article in this issue.
Lastly, I wish you all merry Christmas and a great year ahead!

The best news to the industry came in
the form of an event which took place from September 17-19, 2021 at Palace Grounds, Bengaluru. Yes, Sign Today 2021 Bengaluru edition! It was one of the
events which took place in India after Covid 19 pandemic created havoc. Although traders from abroad were absent due to the travel restrictions, there were enough products and technologies
to compensate their absence. We can hope that very soon we will be able to meet up without restrictions and discuss about the latest trends in indoor, outdoor advertising and signage industry.
Another thing on which I would like to
bring your attention is on ‘brand activism.’
What is brand activism? How does it influence consumers? How does it contribute to a brand’s growth? Well, take a look inside to know more about brand activism. It is something not to be ignored. Although brand activism is a major factor in the west, the trend is faster catching
up with us and now there are more and more consumers who are aware of brand activism and who care about it.

Folks, it is the beginning of the harvest festival in India. Onam, the harvest festival of southernmost state Kerala marks the beginning of harvest festival in the country. In a way, it is the litmus test for the rest of the markets as all markets and industry experts are curious on how well the sales fair during the festival occasion as the nation is battling the second wave of Covid 19. Kerala market is witnessing a growth in sales and advertising activities as Onam has approached. Let us hope that the sales will bloom this year despite the threats of the pandemic.
OOH is on the revival mode with many brands beginning new campaigns. Digital OOH is also witnessing growth across the nation. In DOOH itself 3D LED billboards are the latest trend in the West. We might soon follow suit. 3D LED billboard is a top notch thing and although the initial investment could be a bit costly, the power to grab the attention of mass audience is undoubtedly high. They provide 3D experience with naked eyes which again works in favour of it.

We are now facing the second wave of Covid 19. The only good news is that vaccination is in progress and we all can hopefully get it soon. Keep yourself and your loved ones safe until then.
There is no doubt that Covid 19 had shattered most industries. Our signage industry is no exception to it. When industry showed signs of revival then came the second wave. Most states imposed lockdown to control the spread of the disease. Again our industry got affected. Earlier we had requested the state government for permission to visit the unit
in two days and to run the machinery during
the lockdown. However no permission was granted to us. Things are no better in the second wave of Covid 19 too. Although we have requested for permission to the new minister in a memorandum submitted, there is no reply from their side.
Another thing we want to bring into your attention is the flex ban imposed by the Kerala state. Now when the flex ban is in effect and all units under SPIA (Signage Producers Industry Association) had turned into eco-friendly
and recyclable materials for printing, many advertising agencies operating from outside Kerala are still using the banned flex. Corporate groups are largely their customers. While we still continue to not use the flex, agencies from outside Kerala are using them in the state freely. State owned enterprises Kerala Bank, KSFE are also among the establishments which use the banned flex for advertising.


Arnon Media, the complete branding, marketing and advertising magazine! 
Be it branding ideas, marketing thoughts or advertising solutions, Arnon Media, the monthly magazine published from Kochi, Kerala covers it all! Arnon Media magazine is your key to the world of trends and updates in the dynamic world of branding, marketing and advertising. The magazine has a variety of articles covering local as well as global events connecting the industry and is a guide to the those who closely follow the industry updates.   
Arnon Media is the sister concern of G9 Advertising which specialises in in-shop branding, flex printing and dealer sign boards. The group has a large South Indian presence under the brand name Aim OOH and offers solution to digital OOH, outdoor and retail branding. 
Arnon Media’s social media channels are active and updated constantly with recent news and trends from the industry. You can find Arnon Media in Instagram, Facebook, YouTube and Twitter. The various social media channels have followers connected with the industry. Some of the YouTube videos posted in Arnon Media YouTube channel have crossed one million views and shows the popularity among the industry. The YouTube channel of Arnon Media also provides various tips and video tutorials for the viewers in in-shop branding activities as well as outdoor branding.

To all our readers- wish you a wonderful year ahead! 2020 was a rollercoaster ride for all of us. The pandemic has turned our world upside down. Now the positive news about the vaccine provides us with hope. Let us hope that the pandemic threat subsides soon.
The first thing I want to grab your attention is a commendable action done by Punjab government and DMRC (Delhi Metro Rail Corporation). Punjab government has waived off the license fee of outdoor media industry
for six months with effect from March 24,
2020. Although the industry is still on its path
of revival, the support provided by Punjab government even if it is for six months is a laudable effort. The second to follow suit was DMRC. As the lockdown and suspension of metro train services, DMRC suspended the license fee for OOH service providers from March 22, 2020 until September 30, 2020. We wish more governments follow the suit as OOH and advertising sector were one of the worst hit industries during the pandemic.

As we all know, Covid 19 has affected
all spheres of life. Like most sectors,
branding and advertisement sectors
too took a hit of it. When the nation
underwent lock down, most business
organisations and businesses were closed down
or had to stop production which in fact affected
the sales. As a result, most brands immediately
refrained from advertising in order to reduce the
loss in production. Only a few brands continued
to do the advertising or branding activities in
a small way. But the fact is that the brands
should never completely cease advertising. It
may procure more damage than they have ever
thought. A successful brand is not created on a
day. It takes years of hard work to create a brand
that is recognised and respected by all. Our
cover story discusses this in detail.
OOH industry had been one of the severely
hit sectors due to Covid 19. Kerala Advertising
Industries Association (KAIA) conducted a
webinar on the topic ‘How a businessman
should face 2020’ in the light of this. Leading
motivational speaker Adv A V Vamana Kumar led
the webinar. Apart from this, Arnon Media and
KAIA had organised another live talk show on the
future prospects of OOH industry in the wake of
Covid 19. Detailed reports of both are inside.
The signs of revival are now visible outside.

China has successfully conducted an expo-
DPES Sign Expo 2020. It is one of the best

venues to get to know all kinds of high-end
brand products in the sign and advertising
industry. The expo was held from September
12-14 at Guangzhou Poly World Trade Center,
China.
There are also many other stories connected
with the advertising and branding industry in
the inside pages. As always, we wish you a
wonderful read!

he much anticipated 46th edition of Media Expo concluded last month
at Mumbai with a flurry of innovative displays from 159 exhibitors in the indoor, outdoor advertising, media printing and signage segment. The expo has proven to be
a prominent venue for witnessing trendsetting capabilities and exploring various opportunities emerging across the print media, signage
and digital advertising platforms. According to KPMG, India’s advertising sector experienced 13.9% growth in 2019 and is further projected to grow by 10.62% till 2021. The top 3 contributing sectors are Digital Advertising, Television and OOH advertising. The Indian digital signage market is projected to grow at a CAGR of
15.1% between 2019 and 2025 while the OOH advertising sector is expected to grow at 9.3% CAGR between 2019-2024. We have exclusively covered Media Expo Mumbai 2020 for our readers with some unique pictures.
As predicted by the experts, the next big thing
in signage is Digital signage. Even the OOH industry is fast adapting digital trends to it. DOOH or Digital Out-of-the-Home is becoming more popular with brands and advertisers using it. Our article on DOOH will help you get to know more about this advertising option.
We have put space in this issue for introducing new entrants in the market. Two new machines by Lipi Marketing based in Chennai are featured in this section. One is Lipi Marketing’s new pocket-friendly roll-to-roll UV-LED printer Kenjet U2-L1440 and the other is dual-use metal and non- metal laser cutting machine which they have introduced for the first time in India. Check the articles to know more about them.
There are also articles dealing with marketing subjects like the need for branding and the importance of coordination in an organisation. As always, we wish you a wonderful read!

PVC Flex ban continues to make news all over the country. The latest state to impose a ban on PVC Flex is Kerala. As always we want to make our idea clear on this- we are not against PVC Flex ban. We are against the way all these governments chose to impose this. When several organisations and agencies have proved that PVC Flex can be recycled, why are they so adamant to ban it? These issue’s cover story is an eye-opener on how flex ban will affect OOH and signage industry.
Transit advertising is one of the premium ways to advertise. In this issue we are looking at the opportunities of Chennai and Bengaluru International Airports. Advertisers and brands are ready to pump in more cash for this as the benefits and reach is also manifold. We have also got some exclusive images which prove the point.
There are also many more articles in
this issue. One article of this issue deals with the eco-friendly and biodegradable materials suited for printing on the
wake of PVC Flex ban. More and more companies are now coming with such materials and it is probably the way ahead for the OOH and signage industry.
An article on UV printing, Delhi Media Expo 2019 and the recap of the recent festival sales are worth going through considering the turbulent crisis faced
by the industry. Taking account of the marketing side, we have articles on
the importance of media planning and another article on mastering professional competence.
As always, we wish you a wonderful read!

The cover story of this issue is undoubtedly Media Expo 2019
at New Delhi. The biggest trade exhibition for indoor and outdoor advertising and signage industry, Media
Expo is a venue to look out for new technologies, new innovations and new business opportunities in the industry. Being the most trusted trade fair, Media Expo
brings the biggest convergence of global brands and creative professionals to discover path-breaking future technologies. The 45th edition which was spread in 12,000 sq m exhibition space had 220 exhibitors. The visitor attendance recorded a 15% surge
with 17,770 trade visitors. The expo also had industry workshops. We bring some exclusive glimpses from the expo.
Apart from the many other stories of this issue, what we want to highlight is the Kerala Government’s decision to ban PVC Flex in the state. Kerala is the latest state to impose ban on flex apart from a few other states. SPIA (Sign Printing Industries Association), the single platform of sign printing unit owners in Kerala has already approached authorities expressing their concern over the industry on which the ban could adversely affect. Already the association had made clear to the government to collect and recycle PVC Flex and such a hasty decision from government was unexpected.
A ban on PVC Flex alone won’t solve the problem of harmful plastic waste especially when plastic covers and products are readily available. Let us wait hopefully for a wise decision from the government.

he cover story of this issue is undoubtedly Media Expo 2019
at New Delhi. The biggest trade exhibition for indoor and outdoor advertising and signage industry, Media
Expo is a venue to look out for new technologies, new innovations and new business opportunities in the industry. Being the most trusted trade fair, Media Expo
brings the biggest convergence of global brands and creative professionals to discover path-breaking future technologies. The 45th edition which was spread in 12,000 sq m exhibition space had 220 exhibitors. The visitor attendance recorded a 15% surge
with 17,770 trade visitors. The expo also had industry workshops. We bring some exclusive glimpses from the expo

We have heard quite a lot about Karnataka
flex ban. Karnataka Association of Signage
Industry (KASI) is doing their bit about saving
the livelihood of many people associated with
the signage industry of Karnataka. Ravi Nagaraj,
General Secretary, KASI talks about the efforts
by the association to safeguard the interests of
people associated with the industry.
One of the main attractions of this issue is the
story on Rareform bags. What’s special about
the brand is that they make use of used vinyl for
the production of bags suited for various needs.
It is a great way to care about the environment
as they reuse the vinyl to something attractive
and useful. Entrepreneurs from our country
can also try a hand in it which could reduce the
impact of PVC flex or vinyl on environment.
An article on the advantages of bus shelter
branding in Mumbai could provide deep insights
about the way advertisers capture more attention
of the busy life of Mumbaikars. Another article
on the growing popularity of gantry advertising
in South Indian state Chennai is also worth
mentioning.

ay marks one month after the beginning of yet another financial year. This financial year like any other year is looked upon eagerly by the advertising industry especially the OOH industry. For Kerala, it is something which really counts as the devastating floods of last year had almost affected all the industry. What do OOH players of the state expect this financial year? Also, since it is the month on which the Lok Sabha elections take place, will it bring any change in the otherwise stagnant OOH sector owing to flex ban in certain states? Will the new eco-friendly and biodegradable media make
an impact? The months ahead will give the answers. The cover story of this issue deals with the prospects of advertising industry in the new financial year.
Transit advertising is gaining more and more popularity. From airports to bus shelters, most places of transit advertising are witnessing rising demands by corporate to local brands. We have two stories in this issue covering airport advertising and bus branding in Mumbai. The advantage of transit advertising is that
it delivers to a varied audience. It also offers flexibility of ad size and location.
This issue we have also included an article
on Q-Print Media, the innovative eco-friendly and biodegradable medium for digital printing that can replace harmful PVC flex. In the last issue we had introduced Bohar Media, another eco-friendly medium to the knowledge of our readers. It is good to note that there are more and more companies coming forward with alternatives to harmful PVC flex and helps the digital printing industry to deliver in a new
way. Q-Print Media can be used in the existing digital printing machines and is a boon to the advertising industry. We hope the new initiatives to continue and the industry welcome them for a green tomorrow.
There are many more articles for our readers to explore. As always, happy reading...

Two important events of importance
took place in India in the last month
concerning signage industry and
advertising industry. The first event was
Media Expo 2019, Mumbai, the international
trade exhibition for the indoor & outdoor
advertising and signage industry which ran from
Feb 20-22 at Bombay Exhibition Centre. Media
Expo is undoubtedly the most trusted business
platform that brings together leading global
brands and creative professionals to converge
and discover path breaking future technologies.
Another highlight was the response it got from
the industry. The packed grounds reflect the
curiosity of the industry to know and possess
the latest technologies of the industry and it is
good news for all. We wish the next event to be
even more successful.
The second event was IAA World Congress
which took place at our own Kochi, Kerala from
Feb 20-22. The 44th edition of the IAA World
Congress had a special significance. It is for the
first time the World Congress came to India. The
venue was The Grand Hyatt Lulu International
Convention Centre Bolgatty, Kochi Kerala which
again contributed much to the state’s tourism
industry. The state was able to make it clear
to the world that it has recovered from the
aftermaths of the devastating floods in the last
year. The theme of the Congress was “Brand
Dharma” to bring to life the basic principles
that a brand has to follow to connect with its
customers and society at large.

Greetings of the season!
As we have got into the last month of this year, the market is witnessing a new awakening. The boards welcoming consumers into their stores for year-end sales and discounts have begun to appear. Undoubtedly, the Christmas- New Year season sales is something which refreshes the economy. As people are in a mood to spent, the market will also have its positive impact. The cover story of this issue provides some insight into the Christmas-New Year season market.
One of the highlights of this issue is the story on marketing. It deals with the inevitable role played by dealers in the marketing of a brand or product. Companies must pay attention to dealers very much as it is often they who deal with the end-consumer. For dealers, it is a win- win situation as they could get more business from consumers as well as more benefits from companies.
Aluminium Composite Sign Board Printing
is one of the most reliable mediums for advertising. There are many advantages of using ACP in brand promotion or advertising. We have an article dealing with the ACP and the advantages of using it. Another article which could entice readers could be the article on bridge pole kiosks. When your budget is less and yet you don’t want to compromise on the ‘effect’ of advertising, you can always opt for bridge pole kiosks.
One of the interesting articles of this issue
is on the OOH industry in Thailand. LED Billboards are effectively used by brands to promote their brands in cities like Bangkok, Pattaya and Phuket. It will provide some handy information about the trends of OOH industry in Thailand.
There are also many other interesting articles in this issue which you will find worth reading and saving. We wish you a wonderful 2019 ahead!

The signage industry was relieving from the sufferings associated with cash demonetisation and GST. In Kerala
the floods played havoc during the prominent festival season- Onam. However the good news from Kerala is that K3A (Kerala Advertising Agencies Association) has initiated a system for introducing CRR (Client Rating Report) in the advertising industry. It can hopefully bring a change in the industry. This issue of Arnon Media addresses the worries of advertising and signage industry on flex ban including possible alternative suggestions.

Let us welcome the
festival season with open hearts!
The harvest festival of Kerala, Onam is nearing up. The fervour of festival is quite evident in the markets. Onam is looked upon by the markets all over in India as a curtain- raiser of festivals in the country. All markets closely watch how trade fairs in Kerala during the season as it could be the
trend during the other festival season. The cover story of this
issue deals with the branding activities by different brands during the Onam season in Kerala. A Japanese company like Sony or
a Korean company like Samsung come up with fabulous plans and branding activities during the Onam season in Kerala to get the maximum share in the market. For companies like them, no other occasion brings as much as sales as Onam. The trend is
not limited within home appliances or smart phones but also in automobiles, jewellery, textiles and so. In short, the peak season of sales in Kerala for many sectors is undoubtedly Onam.

Welcome to yet another issue
of Arnon Media!
This issue of Arnon Media deals with the importance of rural branding. Even when most promotional activities
are concentrated on the urban side, brands have now realised the power of rural branding. The potentiality of rural branding is not something to be ignored. Catch them young! This strategy works wonderfully well at rural branding. From the small sachets of shampoo to tooth pastes from big brands are part of this strategy. To get a share of the pie of this underutilised and mostly under-penetrated market will help brands to be in the forefront of the race. We believe the cover story will be helpful in shedding some light to this aspect.
The summer season is the best time for the sales of soft drinks. The sales of colas, non-carbonated drinks, milk based beverages see a sharp spike during this time. Even without much marketing activities, they tend to do a brisk business. But with a well planned marketing activities, the brands can take sales to the next level. The article on soft drinks market of India will provide you some insightful information on this.
Time management is a very crucial thing for any individual or organisation. We have a wonderful article on the same with some tips on how to effectively manage your most important asset- Time. Effective time management contributes not just to organisational growth but also to your own professional growth.

EDITOR’S NOTE
 
mercury levels are gradually rising across the state with maximum temperatures already going above normal in most places. The wrath of sun is already felt by most southern states in India. Summer season in India is also something which boosts the
Apart from these we have incorporated a wonderful article on the importance of boosting employee morale in an organisation. Employees are the biggest contributors to an organisation. If their morale is high, the result will be re ected in the growth of the organisation. The article shows insights and tips to boost the morale of employees for the successful running of an organisation.
Internet of Things (IoT) is going to be the future of every electronic product. 
There is no doubt that a well-de ned and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Branding strategy is therefore an important aspect to be looked upon seriously. It includes planning your medium of advertising considering the strength and weakness of your product. We believe our article on branding strategy will be an eye-opener for all those who consider different strategies while branding.
The city review of this issue covers Mysuru- Bengaluru highway and M G Road, Ernakulam. Both roads are prime spots of advertising for advertisers. The OOH possibilities of these places especially after the proposed widening of Mysuru- Bengaluru highway and completion of metro station roads in M G Road, Kochi are immense.
OOH possibilities are also widely explored by healthcare industry. An article dealing with the subject is also included in this issue. It seems all major healthcare providers are looking upon OOH as important as TV or Print Ads. Billboards are undoubtedly the best way to mark the presence of the brand.
With many more relevant articles, we wish our readers a wonderful read as always!

Lhe new beginning!
et us welcome the new year with more expectations and better prosperity. Arnon Media takes this opportunity to wish all our readers and well wishers a very thriving 2018!
The cover story of this edition deals with the new trends and the importance of branding in Shopping Malls. They have become the new age public spaces and now brands need to brand constructively to enhance their product potentiality and its availability. They have become the preferred venue for new product launches with celebrity presence and special shows. Ignoring shopping malls for branding will cause serious impact for brands in this competitive environment.
Adaptability has become one of the main features for any employee to sustain in the modern work culture. The article on adaptability clearly focuses on how adaptability plays a major role in organisation’s growth along with professional growth.
Article about bus branding in Bengaluru gives insights about how advertisers can tap the potentiality of branding in metro city. The fact that BMTC (Bangalore Metropolitan Transport Corporation) operates the highest number of Volvo buses by a public transport company in India and with the astonishing number of schedules and vehicles (on a single day around 6140 schedules with a  eet of 6410 vehicles) provides ample opportunity for advertisers to reach their target customers in the nook and corner of the city.
The way LED Signage Boards revolutionised the advertising industry is quite unbelievable. It has almost become the norm of the day for advertisers to opt for LED signage boards with
its many features like durability, customer-friendly features and weatherproof. A story in this regard  nds a place in this issue of Arnon Media.

Aarm greetings of the season!
ny product to establish in the market needs a sound branding strategy well supported by a reputed ad agency. Both outdoor and retail agency should accomplish the commitments of the advertiser. Any good branding campaign is a win-win situation for
both the agency and the advertiser. Only then the industry will sustain and prosper.
The Cover Story of this issue deals with the possibilities of transit / bus shelter advertising. The opportunities provided by bus shelter advertising
is enormous and yet pro table considering other forms of advertising. You can also learn about some innovative bus shelter advertising in India and the world in the article. Next time when you plan outdoor advertising, closely look out the option of bus shelter advertising provided you have the right target people and product.

The advertising and branding industry welcomes Diwali with a bang!
The festival of Diwali brings warmth and joyful moments in business and all sectors of life. It is a harvesting season for the media industry. As most companies make substantial sales volume during the festival season through media promotion and numerous offers to the public. We extend our greetings to all our readers and entrepreneurs on this auspicious occasion.  
This edition brings you another set of wonderful articles that help you understand what’s happening in the advertising and branding industry. The cover story deals with the leading FMCG (fast moving consumer goods) companies in India. In a market dominated by MNC's, Indian companies are also showing steady growth. These companies engage in heavy branding activities by various means.  From a festival of joy and victory, Diwali has turned into a huge event for big companies. Many believe that it is the best time for buying and gifting. Companies cash in this opportunity by announcing various offers and schemes including finance. 
A well-defined media plan is the necessity for any branding activity. The article on Media Planning helps to deal with this activity better with a well-defined strategy. Reaching targeted customers through various advertising modes, the duration for each promotion activities is the highlight of this article. It is a must read for every organisation or even entrepreneurs who are planning to do promotional/branding activities through different media. 
Digital marketing has become quite popular globally. Yet, we are not much adapted to this scenario. The article about digital marketing gives immense knowledge to promote your brands in this tech-savvy business profit and staff morale.

A look at the many layers of branding and advertising

We hope the first edition of Arnon Media has given you an insight on what one can expect through the magazine. The magazine is in its initial stages and your valuable comments, suggestions and insights on how the magazine can be made interesting for you are welcome. The focus in this edition is on branding strategies and there are a number of insightful articles that provide more information on the same.  As branding is one of the most integral aspects of any product or business, the cover story of this issue which focuses on branding strategies provides you with guidelines to promote your brand better. 
This month has brought with it a number of concerns regarding GST. With GST being introduced, it is expected that the advertising industry might be subjected to a higher service tax which could move up from 15% to 18%. This means that brands might end up paying a little more as part of the service tax.  In this day and age, evaluation is a key factor in improving oneself. The article on evaluation of marketing staff helps entrepreneurs understand that evaluation of staff performance is integral to the success of an organisation.  Onam, the harvest festival of Kerala is just a month away and most major brands are expected to spend a substantial amount of money on seasonal branding. The trend reveals that the home appliances sector can be expected to have a higher turnover when compared to the last season. Other articles for readers include the amazing story of Amazon’s Jeff Bezos who surpassed Bill Gates to become the richest man in the world, a look at how the epic film ‘Baahubali 2-The Conclusion’ had garnered a huge buzz even before its release thanks to its tie-up with several popular brands and also a look at sure-fire methods to promote content on online media. We hope you have a great time reading our second issue of ‘Arnon Media!
Happy Reading...

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PROMOTING ENTREPRENEURS BY GIVING THE CURRENT
AFFAIRS RELATED TO ADVERTISEMENTS, MEDIA
PROMOTION AND MARKETING IN EFFECTIVE AND MORE
POTENTIAL WAY, THE MAGAZINE WILL HAVE CONTENTS
PROVIDING MOST ECONOMICAL WAY OF
ADVERTISEMENTS AND MEDIA PROMOTIONS TO REACH
THE END CUSTOMERS, THE MAGAZINE ALSO FOCUS ON
SUCCESSFUL ENTREPRENEURS AND PRODUCTS THEIR

SUCCESSFUL STORIES, THE MAGAZINE WILL BE
PUBLISHING INTERNATIONAL BRANDING
TECHNOLOGIES OF FAST MOVING CONSUMER GOODS
AND FAST MOVING CONSUMER DURABLES, HOW THEY
ARE PROMOTING A PRODUCT IN THE MOST COST
CONTROL WAY AND POSITIONING THEIR PRODUCTS
GLOBALLY THE MAGAZINE WILL ENHANCE MARKET
SURVEY AND RESEARCH BY PROFESSIONAL WAY ( BYINCORPORATING LEADING BUSINESS INSTITUTIONS)

1. Sie stimmen zu, dass die Nutzung von Magzter.com, der Anwendung und ihren Diensten ausschließlich auf Ihr eigenes Risiko erfolgt. Weder Magzter.com noch seine Partner, Mitarbeiter oder Drittanbieter von Inhalten garantieren, dass der Dienst völlig unterbrechungsfrei, fehlerfrei oder narrensicher gegen betrügerische Aktivitäten ist. Sie garantieren auch nicht, dass Sie genau die Ergebnisse erhalten, die von der Website oder dem Produkt erwartet oder versprochen werden.

11. DER DIENST UND ALLE VERÖFFENTLICHUNGEN WERDEN „WIE BESEHEN“ UND „WIE VERFÜGBAR“ ZUR VERFÜGUNG GESTELLT. MAGZTER, SEINE TOCHTERGESELLSCHAFTEN, LIEFERANTEN, LIZENZGEBER UND VERTRETER SCHLIESSEN AUSDRÜCKLICH ALLE GEWÄHRLEISTUNGEN JEGLICHER ART AUS, OB AUSDRÜCKLICH ODER STILLSCHWEIGEND, EINSCHLIESSLICH, ABER NICHT BESCHRÄNKT AUF DIE STILLSCHWEIGENDEN GEWÄHRLEISTUNGEN DER MARKTGÄNGIGKEIT, EIGNUNG FÜR EINEN BESTIMMTEN ZWECK UND NICHTVERLETZUNG. Ohne das Vorstehende einzuschränken, übernehmen weder Magzter noch seine verbundenen Unternehmen, Lieferanten, Lizenzgeber oder Vertreter eine Garantie dafür, dass (i) der Dienst Ihren Anforderungen entspricht, (ii) der Dienst unterbrechungsfrei, pünktlich, sicher oder fehlerfrei verfügbar ist, ( III) DIE INFORMATIONEN, DIE DURCH DIE NUTZUNG DES DIENSTES ERHALTEN ODER IN DEN VERÖFFENTLICHUNGEN ENTHALTEN WERDEN KÖNNEN, RICHTIG ODER ZUVERLÄSSIG SIND, ODER (IV) DIE QUALITÄT JEGLICHER VERÖFFENTLICHUNGEN ODER DES DIENSTES IHREN ERWARTUNGEN ENTSPRECHEN. SIE SIND ALLEIN VERANTWORTLICH, EINE ZUVERLÄSSIGE INTERNETVERBINDUNG UND IHR GERÄT ZU ERHALTEN UND AUFZUBEWAHREN. MAGZTER IST NICHT VERANTWORTLICH, WENN SIE INHALTE NICHT HERUNTERLADEN KÖNNEN. JEGLICHES HERUNTERLADEN ODER ANDERWEITIGE ERHALTEN VON MATERIALIEN DURCH DIE NUTZUNG DES DIENSTES ERFOLGT NACH IHREM EIGENEN ERMESSEN UND AUF IHR RISIKO. SIE SIND ALLEIN VERANTWORTLICH FÜR SCHÄDEN AN IHREM COMPUTERSYSTEM ODER MOBILEN GERÄT ODER DATENVERLUST, DIE AUS DEM HERUNTERLADEN SOLCHER MATERIALIEN ENTSTEHEN. KEINE RATSCHLÄGE ODER INFORMATIONEN, OB MÜNDLICH ODER SCHRIFTLICH, DIE SIE VON MAGZTER ODER ÜBER DEN DIENST ERHALTEN, BEGRÜNDEN EINE GARANTIE.

2. Sie werden diese Informationen pflegen und umgehend aktualisieren, um sicherzustellen, dass sie wahr, genau, aktuell und vollständig sind. Sie sind dafür verantwortlich, die Vertraulichkeit Ihres Kontos und Passworts zu wahren und den Zugriff auf Ihren Computer einzuschränken, und Sie erklären sich damit einverstanden, die Verantwortung für alle Aktivitäten zu übernehmen, die unter Ihrem Konto stattfinden, einschließlich der Auswahl und Nutzung aller Inhalte und Dienste.

3. In keinem Fall haften Magzter.com oder eine natürliche oder juristische Person oder ein Dritter, der an der Erstellung, Produktion und Verbreitung der Inhalte auf der Website und der Anwendung beteiligt ist, vertraglich oder gesetzlich für Schäden, einschließlich, aber nicht beschränkt auf, direkte, indirekte, zufällige, besondere und Folgeschäden, die Ihnen während oder bei der Nutzung von Magzter.com entstehen. Durch die Registrierung auf der Website oder das Herunterladen der Anwendung erklären Sie sich damit einverstanden, dass die in diesem Abschnitt genannten Bestimmungen für die gesamte Nutzung und den Inhalt der Website und der Anwendung gelten.

3. Ohne vorherige schriftliche oder autorisierte Genehmigung von Magzter dürfen Sie die von Magzter erhaltenen Inhalte nicht ändern, kopieren, verbreiten oder verkaufen, da alles, was hier veröffentlicht wird, Eigentum von Magzter oder seinen Lizenzgebern ist. Da eine solche unbefugte Nutzung auch gegen geltende Gesetze, einschließlich Urheber- und Markenrecht, verstoßen kann, verbietet Magzter dies streng und sperrt Ihren Zugang und Ihr Konto, wenn eine solche illegale Aktivität nachgewiesen oder entdeckt wird. Sie sollten auch für die durch diese unerlaubten Aktivitäten verursachten Schäden haftbar gemacht werden. Sofern vom rechtmäßigen Eigentümer der Veröffentlichung nicht gestattet, erkennen Sie an, dass Sie durch das Herunterladen von Veröffentlichungen, auf die Sie über den Dienst zugreifen, keine Eigentumsrechte erwerben. Sofern nicht ausdrücklich durch das Urheberrechtsgesetz vorgeschrieben oder durch die Funktionen des Dienstes erlaubt, dürfen Sie diese nicht verändern, zurückentwickeln, veröffentlichen, übertragen, anzeigen, an der Übertragung oder dem Verkauf teilnehmen, davon abgeleitete Werke erstellen oder sie in irgendeiner Weise kommerziell nutzen oder bereitstellen ohne die ausdrückliche Genehmigung von Magzter und dem Eigentümer dieser Inhalte an Dritte weiterzugeben. Wir gewähren Ihnen keinerlei Lizenzen, weder ausdrücklich noch stillschweigend, am geistigen Eigentum von Magzter oder den Lizenzgebern von Magzter.

5. Sie erkennen ausdrücklich an, dass Magzter.com nicht für verleumderisches, beleidigendes oder rechtswidriges Verhalten anderer Nutzer oder Dritter oder deren Inhalte jeglicher Art haftet und dass das Verletzungsrisiko aus dem Vorstehenden vollständig bei Ihnen liegt.

8. Magzter behält sich alle Rechte vor, die von Ihnen veröffentlichten und eingegebenen Inhalte zu überwachen, um festzustellen, ob Sie diese Allgemeinen Geschäftsbedingungen und andere von Magzter festgelegte Betriebsregeln einhalten. Magzter hat das Recht, über die Inhalte zu entscheiden und diese nach eigenem Ermessen zu löschen.

9. Magzter ist ein Vertreiber und KEIN Herausgeber der Veröffentlichungen und daher hat Magzter keine redaktionelle Kontrolle über den Inhalt, einschließlich Meinungen, Ratschläge, Aussagen, Dienstleistungen, Angebote usw., der in den Magazinen dargestellt wird. Daher übernimmt Magzter keine Verantwortung für die Richtigkeit oder Zuverlässigkeit der darin enthaltenen oder über den Dienst zur Verfügung gestellten Informationen oder Fakten, die nicht von autorisierten Magzter-Mitarbeitern im Rahmen ihrer offiziellen Befugnisse bereitgestellt werden. Dementsprechend haben wir keine redaktionelle Kontrolle über die Veröffentlichungen. Alle Meinungen, Ratschläge, Aussagen, Dienstleistungen, Angebote oder andere Informationen oder Inhalte, die von Dritten geäußert oder zur Verfügung gestellt werden, einschließlich derjenigen, die in den vom Dienst angebotenen Veröffentlichungen gemacht werden, sind die des jeweiligen Autors bzw. der jeweiligen Autoren oder Herausgeber und nicht von Magzter. Magzter haftet nicht für Verluste oder Schäden, die dadurch entstehen, dass Sie sich auf Informationen verlassen, die Sie über den Dienst oder aus den Veröffentlichungen erhalten. Der Dienst kann Links zu anderen Internetseiten und Ressourcen Dritter enthalten und Magzter übernimmt keine Verantwortung oder Haftung für die auf solchen verlinkten Websites verfügbaren Mitteilungen oder Materialien. Diese Links werden nur zu Ihrer Bequemlichkeit bereitgestellt. Es liegt in Ihrer alleinigen Verantwortung, die Allgemeinen Geschäftsbedingungen zu verstehen, die gelten, wenn Sie die Website eines Drittanbieters besuchen oder über diese eine Bestellung aufgeben.

 Einzelheiten zum anstößigen Inhalt, einschließlich seines Links auf unserer Plattform

 Laden Sie Ihre Lieblingstitel herunter und lesen Sie sie offline, jederzeit und überall

 Schenken Sie Ihren Lieben sofort eine Magzter-Geschenkkarte und geben Sie ihnen die Freiheit, ihre Lieblingszeitschriften und -zeitungen aus Tausenden von Bestsellern zu lesen.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Schenken Sie Ihren Liebsten eine Magzter-Geschenkkarte, die sie umgehen erhalten, und geben Sie ihnen die Freiheit, ihre Lieblingsmagazine aus {{magCount}} internationalen Bestseller-Titeln zu lesen.

Girish Ramdas ist Mitbegründer und CEO von Magzter, einem in New York ansässigen Startup, das im globalen digitalen Verlagsgeschäft für Aufsehen gesorgt hat. Magzter hat seit seiner Einführung im Jahr 2011 80 Millionen Nutzer aus mehr als 150 Ländern mit Tausenden von Zeitschriften, Zeitungen und Büchern von mehr als 4.500 Verlagen weltweit. Er verfügt über mehr als 25 Jahre Erfahrung im plattformübergreifenden Publishing, einschließlich Print-, Mobil- und Webentwicklung. In dieser Zeit war er Mitbegründer und Leiter von drei erfolgreichen Start-up-Unternehmen. Er hat Zeitschriftenunternehmen die Digitalisierung ermöglicht und hilft ihnen, ihre Inhalte in der digitalen Welt zu monetarisieren. Girishs umfassende Branchenerfahrung in Online-, Mobil- und Verlagsökosystemen hat ihn zu einem Experten für die Akquise, Vermarktung und Monetarisierung digitaler Inhalte auf allen Plattformen weltweit gemacht.

 Für den Fall, dass Sie auf unserer Plattform auf anstößige Inhalte stoßen, haben wir eine Beschwerderichtlinie eingeführt, um auf Ihre Bedenken einzugehen.

Magzter Inc. (”Unternehmen”, ”wir”, ”uns” oder ”unser”) weiß, dass es Ihnen wichtig ist, wie Ihre persönlichen Daten verwendet und weitergegeben werden. Bitte lesen Sie die folgende Datenschutzrichtlinie (die ”Richtlinie”), um mehr über unsere Datenschutzpraktiken zu erfahren.Indem Sie eine der vom Unternehmen betriebenen Websites und deren Subdomains besuchen oder eine unserer mobilen Anwendungen und anderen Methoden der Inhaltsverteilung(zusammen der ”Dienst”) nutzen, erkennen Sie an, dass Sie die dargelegten Praktiken und Richtlinien akzeptieren in dieser Richtlinie und Sie stimmen hiermit zu, dass wir Ihre Daten auf die folgende Weise sammeln, verwenden und weitergeben.

Magzter Inc. ist der weltweit größte und am schnellsten wachsende plattformübergreifende digitale Zeitungskiosk mit Selbstbedienung mit über 80 Millionen Nutzern seit seiner Gründung im Jahr 2011 und Tausenden von Zeitschriften und Zeitungen in über 40 Kategorien und über 60 Sprachen. Magzter hat seinen Hauptsitz in New York und ist vor Ort in Amsterdam, London, Mexiko-Stadt, Chennai, Mumbai, Neu-Delhi, Bengaluru und Singapur vertreten und wird bald in andere Länder expandieren. Magzter wurde im Juni 2011 von den globalen Unternehmern Girish Ramdas und Vijay Radhakrishnan gegründet und ermöglicht Zeitschriften- und Zeitungsverlagen auf der ganzen Welt, digitale Ausgaben ihrer Titel zu erstellen und an globale Verbraucher zu liefern.

 Magzter ist bestrebt, unseren Benutzern eine sichere Plattform bereitzustellen. Bitte beachten Sie, dass Magzter lediglich eine Plattform für Verlage zur Verbreitung ihrer Inhalte ist. Wir kontrollieren oder unterstützen die auf unserer Plattform veröffentlichten Inhalte nicht. Wir können nicht für die Handlungen unserer Herausgeber oder deren Inhalte verantwortlich gemacht werden.

Magzter ist nicht dafür verantwortlich, eine Partei zu entschädigen, die aufgrund eines Inhalts oder eines Teils des Inhalts, der ihre Rechte verletzt, Schäden oder Kosten erlitten hat. Magzter haftet nicht für zivilrechtliche Schritte wegen Rechtsverletzungen, die durch einen Inhalt oder einen Teil des Inhalts verursacht werden, der die Rechte Dritter verletzt.

Magzter bietet den weltweit größten ”All-You-Can-Read” - Abonnementdienst namens Magzter GOLD an, der digitalen Lesern zu einem monatlichen Abonnementpreis unbegrenzten Zugriff auf mehr als 8.000 Zeitschriften und Zeitungen bietet.Darüber hinaus verfügt Magzter mit der bahnbrechenden ezRead 2.0 - Funktion für seine Apps über die größte Anzahl an Geschichten weltweit.Nutzer von Smartphones und Mobilgeräten mit kleinem Bildschirm können die Zeitschrifteninhalte so genießen, wie sie gedacht sind, nämlich mit Artikeltext Es ist leicht zu lesen und wird von atemberaubenden Videos und hochauflösenden Fotos begleitet.

Name

Bitte füllen Sie dieses Formular aus, falls Sie Hilfe bei der Veröffentlichung Ihrer Inhalte auf Magzter benötigen

 Vor Magzter war er Präsident von Dot Com Infoway (DCI) und Galatta Media. Zu seinen Aufgaben gehörten strategisches Marketing, Partnerschaftsentwicklung und die weltweite Monetarisierung von Inhalten. DCI wuchs von einem kleinen Team von 3 im Jahr 2000 auf 300 im Jahr 2011 und beschäftigte sich mit der Web-, Software- und App-Entwicklung für Kunden auf der ganzen Welt.

Seit der Einführung hat sich Magzter dazu verpflichtet, mit globalen Organisationen zusammenzuarbeiten, um die bestmögliche Zeitungskiosk-Technologie und den besten Service für unsere Kunden anzubieten. Egal, ob Sie Magazin-Abos für Ihren Kundenstamm anbieten oder einfach nur mehr erfahren möchten, engagiert sich Magzter für das Wachstum Ihres Unternehmens. Um mehr zu erfahren, füllen Sie bitte den folgenden Fragebogen aus:

 Das DMCA ermöglicht es uns, die entfernten Inhalte wiederherzustellen, wenn die Partei, die die ursprüngliche DMCA-Mitteilung eingereicht hat, nicht innerhalb von zehn Werktagen nach Erhalt der Kopie Ihrer Gegendarstellung eine gerichtliche Klage gegen Sie einreicht.

Diese Richtlinie deckt den Umgang des Unternehmens mit personenbezogenen Daten(”personenbezogene Daten”) und anderen Informationen über Sie und Ihren Computer oder Ihr Gerät ab, die das Unternehmen erfasst, wenn Sie auf den Dienst zugreifen. Wir können personenbezogene Daten von Ihnen erfassen, wie nachstehend ausführlicher erläutert, und wir verwenden diese personenbezogenen Daten intern im Zusammenhang mit unseren Diensten, unter anderem zur Personalisierung, Bereitstellung und Verbesserung unserer Produkte, Dienste, Inhalte und Werbung und um Ihnen die Möglichkeit zu geben um ein Benutzerkonto und -profil einzurichten, um Sie zu kontaktieren, um Ihre Anfragen für bestimmte Produkte und Dienstleistungen zu erfüllen und um zu analysieren, wie Sie die Dienste nutzen. In bestimmten Fällen geben wir möglicherweise einige personenbezogene Daten auch an Dritte weiter, jedoch nur wie in Punkt 4 beschrieben.

Dieser Titel ist in Ihrem Magzter GOLD-Abonnement enthalten

 Analysieren Sie die Qualität von Inhalten und geben Sie den Herausgebern entsprechendes Feedback

 Wir haben einen Beschwerdebeauftragten benannt, der alle Beschwerden im Zusammenhang mit anstößigen Inhalten bearbeitet.

 Wir bitten Sie, jede Beschwerde im Zusammenhang mit anstößigen Inhalten per E-Mail an die oben genannte E-Mail-Adresse an den Beschwerdebeauftragten zu richten. Wir bitten Sie außerdem um die Angabe der folgenden Angaben, wenn Sie eine Beschwerde einreichen

und die App, die Ihnen die Möglichkeit bietet, verschiedene Zeitschriften, Bücher, Nachrichten sowie magazin- und publikationsbezogene Inhalte (gemeinsam als „Veröffentlichungen“ bezeichnet) zu bestellen, zu abonnieren und deren Lieferung zu erhalten und sich diese digitalen Versionen der Veröffentlichungen liefern zu lassen

C.Wir sammeln auch Informationen im Zusammenhang mit Ihrer Nutzung der Anwendung, um personalisierte Empfehlungen abgeben zu können.Wenn Sie uns die Zugangsdaten für Ihr Drittanbieterkonto zur Verfügung stellen, verstehen Sie, dass einige Inhalte und / oder Informationen in diesen Konten(”Drittanbieterkontoinformationen”) möglicherweise an Ihr Konto bei uns und an dieses Drittanbieterkonto übermittelt werden, wenn Sie solche Übertragungen autorisieren An den Dienst übermittelte Informationen fallen unter diese Richtlinie.

 F. Die von uns erfassten personenbezogenen Daten ermöglichen es uns, auf Ihre Anfragen zu reagieren, unsere Produkte und Dienstleistungen zu verbessern, die Werbung und Inhalte, die Sie sehen, anzupassen und mit Ihnen über neue Produkte zu kommunizieren.

ist der weltweit größte und am schnellsten wachsende plattformübergreifende digitale Zeitungskiosk mit Selbstbedienung mit über 85 Millionen Nutzern seit seiner Gründung im Jahr 2011 und Tausenden von Zeitschriften und Zeitungen in über 40 Kategorien und über 60 Sprachen. Magzter hat seinen Hauptsitz in New York und ist vor Ort in Amsterdam, London, Mexiko-Stadt, Chennai, Mumbai, Neu-Delhi, Bengaluru und Singapur vertreten und wird bald in andere Länder expandieren. Magzter wurde im Juni 2011 von den globalen Unternehmern Girish Ramdas und Vijay Radhakrishnan gegründet und ermöglicht Zeitschriften- und Zeitungsverlagen auf der ganzen Welt, digitale Ausgaben ihrer Titel zu erstellen und an globale Verbraucher zu liefern.

 N. Wir verwenden Nutzungsinformationen auch, um sicherzustellen, dass Benutzer unsere Nutzungsbedingungen einhalten. Mithilfe der Nutzungsinformationen eines Benutzers können wir beispielsweise bestätigen, dass ein Benutzer eine Zeitschrift oder andere Inhalte nur zulässig oft oder auf eine zulässige Anzahl von Geräten herunterlädt.

 Damit erhalten digitale Leser zum monatlichen Abonnementpreis uneingeschränkten Zugriff auf über 8.000 Zeitschriften und Zeitungen. Darüber hinaus verfügt Magzter mit der bahnbrechenden ezRead 2.0-Funktion für seine Apps über die größte Anzahl an Geschichten weltweit. Nutzer von Smartphones und Mobilgeräten mit kleinem Bildschirm können die Zeitschrifteninhalte so genießen, wie sie gedacht sind, nämlich mit Artikeltext Es ist leicht zu lesen und wird von atemberaubenden Videos und hochauflösenden Fotos begleitet.

Arnon Media Marketing Branding and Advertisements Review - July 2017

Arnon Media Marketing Branding and Advertisements Review - July 2017

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