Entrepreneur magazine - May 2022

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The direct to consumer space or D2C in India has been on an upward trajectory for quite a while now. The sector, which was valued at about $33.1 billion in 2020, is expected to grow to grow threefold by 2025, which gives an idea about the magnitude of business is supposed to rake in. With meat brand Licious recently attaining Unicorn status and other brands like Mamaearth, Wakefit, Country Delight crossing INR 100 crore of revenue in a rather short span of time, the playing field is open for all. We try to explore the secret behind the success in the space.

D2C 2.0: Digital, phygital, and beyond

Five years ago, Fireside Ventures was set up with the vision of creating iconic digital first brands.

3 mins

The Auto Repair And Services' Digital Revolution

Cruising down empty roads on your car is fun only when it is firing on all cylinders and is in tip top shape. And as an Indian car owner, getting your car serviced or bringing it in to the repair shop is probably one of the least enjoyable experience that you may have with your four wheeler for many. It is a recurring, unavoidable kind of expense, but the hassle that many face while getting their rides fix from local mechanics and garage owners makes it even more of an unpleasant experience. Let's say your car gets a minor over-heating issue. On a good weekend, you decide to bring it in to your neighbourhood's mechanic's workshop and narrate your problem thoroughly. The issue starts from there, as the guy with the wrench in his hand starts naming issues with parts that you weren't even aware about and chalks up a bill that disturbs that messes up your monthly budget plan through and through.

8 mins

46 D2C BRAND DISRUPTORS

For the second edition of Entrepreneur's The Makers Co, we recognize 46 DTC brands selected on the basis of qualitative analysis and consideration from industry leaders and Entrepreneur India Editors, who reviewed hundreds of nominations - whose entrepreneurial spirit and actions are helping transform not only their brands but retail, commerce, marketing, supply chain and oftentimes, the industry itself. These new-age startups are building brands and businesses across industries, categories and the globe. Their entrepreneurial spirit aside, what you'll see in the aggregate is an appreciation for brand creation and product love built on the five Cs that are customer, community, commerce, culture and creators. At a time when brand relevance and business growth are of utmost importance, these founders are fighting for brand relevance with an unwavering commitment. Let's hail the next frontier of Direct to Consumer.

10+ mins

‘Sneaking' Into Your Shoe Shelves

BATA CEO GUNJAN SHAH SAYS THE FOOTWEAR COMPANY IS BULLISH ABOUT ITS INNOVATIONS IN CASUAL WEAR AND SNEAKERS

3 mins

Government's UPI-like digital commerce platform ONDC to break monopolies in e-commerce

To democratise the market structure in e-commerce, the Ministry of Commerce and Industry, along with Department for Promotion of Industry and Internal Trade (DPIIT), under the leadership of Piyush Goyal, Union Minister of Commerce & Industry, have devised the Open Network for Digital Commerce (ONDC).

3 mins

MAKING INDIA 5G-READY

STL (Sterlite Technologies Ltd) is amping up its 5G game and building a lot of radios in both dual and tri band which can be deployed across spectrums: Ankit Agarwal, Managing Director

3 mins

The Startup Enabler

The start-up ecosystem today has greasened the wheels of innovation in India ensuring economic growth further. This significant growth, the ability to scale up for new booming unicorns, and innovative solutions and services are flourishing in the fast-paced and dynamic economy of today. With the support of cloud providers such as AWS, startups like Innovacer, Credindia, Byjus, Mobile Premier League have seen the growth and scale. Kumara Raghavan, Head of Startups Amazon Web Services India, shares his views on the upcoming trends in the startup ecosystem and growth for 2022.

5 mins

Summer Drinks Quenching FMCG Thirst

After two consecutive washed out seasons, companies such as Parle Agro, Amul, Hamdard Foods are anticipating a hike in demand for summer drinks

5 mins

Secret to Amagi's Success

THE MEDIA SAAS UNICORN HELPS COMPANIES CREATE, DISTRIBUTE AND MONETIZE STREAMED CONTENT

5 mins

Out There

What if the thing you're trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.

10+ mins

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