Campaign India - June 26 2015Add to Favorites

Campaign India - June 26 2015Add to Favorites

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This issue of Campaign India takes a look at the Maggi controversy and whether that has affected the instant noodles category as a whole. Abhijit Avasthi of Sideways and KV Sridhar of SapientNitro discuss if long format video leads to better creative. This issue also takes you through the work that won Gold and Grand Prix at CIDCA 2015. Marketer Saujanya Shrivastava of MakeMyTrip speaks about indulgence no longer being 'bad’ for consumers in the travel space. In a global feature, Marketing analyses Dove's ongoing quest to redefine the ad world's notion of beauty.

Campaign India Magazine Description:

VerlagHaymarket India

KategorieBusiness

SpracheEnglish

HäufigkeitFortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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