BlackBook — India's Luxury Insider - October 2015

In dieser Angelegenheit

In an emerging market like India, some of the
most important building blocks of trust are the quality of a
product and consistent after sales service. But many a time
international brands fail to get the formula right due to various
reasons, risking their reputations while entering emerging
markets such as India. Our cover story looks at Italian luxury brand Maserati, which had entered the country a few years ago, but had soon after ended ties with its local dealer. The second time round, it is in for
the long haul. The brand is putting money where it matters
— by building a strong network of dealers, investing in the
backend and reaching out to previous customers, hoping to
build India into a significant market for it.

BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.