Verve - February 2018

In dieser Angelegenheit

In this surprisingly cool month of February in Mumbai, we bring to you the ever-cool, petite actor, Aditi Rao Hydari in a surprising new avatar, styled to personify our theme of 'purification' to perfection. Her vulnerability is palpable in that perfect turn of head, the length of neck, the sweep of eyelash, the gentle swell of the back — we dare say that we have created a silhouette that is almost Audrey Hepburn-esque in its appeal.

Between Action And Cut

She’s a conventional beauty, one who has been quite unconventional in her real-life choices and her reel roles. An actor who doesn’t shy away from challenging herself, Aditi Rao Hydari — who’s already worked with industry stalwarts like Mani Ratnam, Rakeysh Omprakash Mehra and Sanjay Leela Bhansali — is a self-confessed dreamer who loves chasing her aspirations in the “magical” world of cinema. On the eve of the release of the much-awaited Padmaavat, the petite performer gets up close and personal with Huzan Tata

5 mins

In Search Of Happiness

A quest for emotional well-being drives the generation of impermanence, discovers Preksha Sharma

5 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.