Point of Purchase - April 2017

In dieser Angelegenheit

Cover Story
EuroShop 2017 08
POP Parade 16
International POP 28

Brand Stand
Mother’s Recipe 32

Retail Talk
Samir Modi, Modi Enterprises 34

In-Store Activity
HyperCITY Retail India Ltd 36
Tide Plus 38

Column : Shopper
Marketing
Christopher Brace, Syntegrate
Consulting 40

Retail Gets Young, Creative & Innovative At Euroshop 2017

Celebrating its 50th anniversary, EuroShop 2017 kicked off with an optimised concept. Its refined profile with seven clearly defined dimensions - POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management - went down well with exhibitors and visitors alike. The mega event also saw good participation from Indian brands, retailers and retail solutions providers. Point-Of-Purchase takes a closer look at the event and how it particularly connected with the POP Marketing community from India.

8 mins

Mother's Recipe Attracts Shoppers With New Packaging

Further the brand is planning to hit 120 stores by mid-year with this campaign. They are working on another unique but evolved project for the brand that will bring together sampling, digital media and storytelling all in one taking it to the next level.

2 mins

Lesen Sie alle Geschichten von Point of Purchase

Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.