IMPACT - September 16, 2018

In dieser Angelegenheit

WHO ARE PR FIRMS RACING WITH?

‘We Have Moved To A 100% Digital Approach On Our Brands This Year'

Direct selling firm Amway India recently completed 20 years in India.The Rs 1,800 crore brand is looking to clock around Rs 6,000 crore in brand growth from its India operations by 2025.Investing heavily in the Digital and influencer marketing space, the brand now seems to be focusing on expanding in a big way. Sundip Shah, Chief Marketing Officer, Amway India talks about the brand’s marketing focus, growth drivers and explains why Digital continues to play a big role in all its campaigns

4 mins

Who Are PR Firms Racing With?

Taking on video, content marketing, social media management, creative work et al - once the exclusive domain of creative and digital agencies - PR agencies today compete not just with one another but creative and digital specialists too

10+ mins

Reimagining Corporate Communications

Ruhail Amin outlines how the sector has undergone a cultural and contextual shift to be more involved in brand-building and strategic communication over the years

4 mins

Educating For Creativity

Change is the only constant is a saying attributed to the Greek philosopher Heraclitus of Ephesus.

4 mins

‘Vichitra Jodis' Set To Add A New Dimension To Bigg Boss 12

New season of reality show Bigg Boss all set to premiere on Colors on September 16 at 9 pm, with Appy Fizz and Oppo as main sponsors

2 mins

Raising A Toast To Girl Power

Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about her new web series, The Girl Tribe and tells us how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content

3 mins

Lesen Sie alle Geschichten von IMPACT

IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future