COUTURE Africa - May 2017

In dieser Angelegenheit

CELEBRATING MOTHERHOOD is always a great thing for any daughter, son or mother [that should cover every being, right]. And this month in COUTURE Africa, we celebrate the great work that has been done by Janet Mbugua-Ndichu in her #IAmMotherHood campaign as well as talk so some fabulous mums [and grandmoms] on their personal style, as well as their beauty and grooming tips. We also celebrate ALL modern mothers, because they make it all look so seamlessly effortless.

A lot of brainstorming and research has gone into putting this issue together, during which I came across one article that caught my attention, in a way
that none other did. Said article was talking about the modern-day mom and how little guidance has been given to her to help her become who she has to be today; a working mother where motherhood in the workplace is more oft than not considered an inconvenience to the status quo. It is quite ironic because I do remember a male business owner quipping about how expensive it is to hire young women because they always seem to be getting pregnant. I laughed his not-so-witty remark off at the time, but it was not until almost eight years later that I recognized the weight of his words. I too may have fallen prey to this mentality. I hear myself repeatedly telling
women to focus on their profession, career and related qualifications as their claim to fame and/or success and leave home-at-home. I mean, we are competing in a “man’s world…right?” Well, I shall leave this ‘man’s world’ conversation for another day, however, what I have realized is the domino effect our mentality has on younger girls. Suddenly, being a wife and mother is no longer appealing to them… Certainly not when you can be Olivia Pope. And I am talking about Brainiac smart girls who look up to the Oprah’s of this word…and it makes me wonder… Is our aspiration as women – beyond all else – killing future generations [literally]?

COUTURE Africa Magazine Description:

As East Africa’s Pioneer Fashion Magazine, COUTURE Africa seeks to not only celebrate African Fashion, but bring global fashion and beauty trends into the African market in a relatable and easily translatable way to our readers.

It is because of this that COUTURE Africa has over the years become a voice for the modern woman in Africa. The woman who understands quality, appreciates value and is constantly seeking to look and feel her best on a daily basis.

COUTURE Africa magazine is indeed the go-to read for today’s woman.