Agrishow, a giant showcase of Brazilian agriculture that takes place in Ribeirão Preto, a city in south-east Brazil, celebrated its 25th anniversary this year. The event is one of the largest of its kind in the world, drawing almost 160 000 visitors from 70 countries. Denene Erasmus, who attended the show in May, reports on some of the highlights of the show’s machinery exhibition, which attracts manufacturers from around the globe.
Walking down the wide lanes that neatly dissect the 40ha of showgrounds of Brazil’s Agrishow, and flanked on either side by the monstrous machinery that has become the symbol of modern agricultural innovation, it is hard to imagine that this is a country that only recently emerged from its worst recession in history.
Brazil experienced continued negative economic growth during 2015 and 2016 and managed to rebound only marginally in 2017, with 1% GDP growth. Despite the country’s lacklustre economic performance, the throngs of visitors at what is described as the most complete agricultural show in Latin America are not there only to look; many have come to buy.
According to the organisers of Agrishow, approximately R$2,7 billion (about R9,6 billion) worth of transactions are initiated at the event annually.
This year, the show was host to about 800 brands covering all of Brazil’s agricultural industries, with equipment and machinery solutions for smallholders, mega farmers and everyone in between.
MACHINE OF THE YEAR
Diese Geschichte stammt aus der June 22, 2018-Ausgabe von Farmer's Weekly.
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