Fans have a range of options for watching sport from across the disciplines, online and on screen
CHANGES in the way people watch television and targeting potential viewers on social media are among the reasons thought to be behind strong viewer figures for equestrian sport coverage so far this year.
Jon Wyatt, commercial director at Event Rider Masters (ERM), told H&H viewer numbers for the 2017 series so far are already close to matching those for the whole of last season.
All three phases of each ERM leg are being shown on Facebook Live as well as the live stream for the first time this year.
The production company is also posting clips of action on social media, encouraging people to watch.
“We found that has had a big impact on the number of viewers we have had and how long people are watching for,” Mr Wyatt said.
Diese Geschichte stammt aus der July 06 2017-Ausgabe von Horse & Hound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 06 2017-Ausgabe von Horse & Hound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
'Sorry, but I wasn't feeling it'
Fresh from the opening meet, Tessa Waugh hasn't quite yet been bitten by the hunting bug. Without the crisp autumnal air and cheek-pinching cold she hoped for, it's a sluggish start
New pair pull off a win
A former European Championships pony is on form with his new rider, while elsewhere former showjumpers and eventers take ribbons
Lording it over the rest
Horses who have returned from injury, a second generation homebred and a long format specialist score on the final weekend of the British season
Smith hits flying form
A \"her way or no way\" mare helps Zoe Smith to an impressive ribbon haul and a rider beats his own boss to the top spot
Jankorado hits the jackpot
Paul Sims is triumphant despite his interrupted jump-off preparation and a borrowed horse comes up trumps
Peanut
From \"dangerous, scary\" to hedge-hopping brilliance, hunting has been the making of this unstable but very lovable equine character
She's a corker
Communication, says long-standing and highly respected Belvoir master Lady Sarah McCorquodale, is the key to all, as Catherine Austen discovers
Access all areas Cavalier Centre
The Cavalier Centre is a fully accessible, state-of-the-art equestrian centre designed to improve lives through horse-based activities. Ellie May Forrester pays a visit
'Use it or lose it'
Not everyone wants to reach for the pipe and slippers at a certain age. Becky Murray speaks to some veteran horse-and-rider combos for their secrets of human and equine longevity
A new way forward
Worm control in horses is vital, but established methods will not remain effective for much longer. Tim Mair FRCVS explains why and how we need to change
