RIDERS and companies have been reminded that sponsorship is business and should be treated as a working relationship.
Canadian para dressage rider Bert Sheffed spoke at the BETA Conference on 30 October.
“Without my sponsors I could not do my job,” she said. “I take sponsorship really seriously, it is absolutely business.”
Bert said there are many different levels of sponsorship, the most common is product-based.
For her this comes from small to medium-sized businesses, rather than “massive guns”.
“They’re not as interested in smaller riders; I’m not at that top flight of publicity, the Carls and Charlottes of the world,” she said.
Diese Geschichte stammt aus der November 09,2017-Ausgabe von Horse & Hound.
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Diese Geschichte stammt aus der November 09,2017-Ausgabe von Horse & Hound.
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'Sorry, but I wasn't feeling it'
Fresh from the opening meet, Tessa Waugh hasn't quite yet been bitten by the hunting bug. Without the crisp autumnal air and cheek-pinching cold she hoped for, it's a sluggish start
New pair pull off a win
A former European Championships pony is on form with his new rider, while elsewhere former showjumpers and eventers take ribbons
Lording it over the rest
Horses who have returned from injury, a second generation homebred and a long format specialist score on the final weekend of the British season
Smith hits flying form
A \"her way or no way\" mare helps Zoe Smith to an impressive ribbon haul and a rider beats his own boss to the top spot
Jankorado hits the jackpot
Paul Sims is triumphant despite his interrupted jump-off preparation and a borrowed horse comes up trumps
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From \"dangerous, scary\" to hedge-hopping brilliance, hunting has been the making of this unstable but very lovable equine character
She's a corker
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A new way forward
Worm control in horses is vital, but established methods will not remain effective for much longer. Tim Mair FRCVS explains why and how we need to change
