MODELLING MEDICINE

3D software and technology is ushering in a new generation of medical knowledge and healthcare solutions. We show you how

3D software is often associated with the colorful world of animated movies, the action-packed VFX of Hollywood features, the lofty heights of modern architecture, or the groundbreaking visuals of video games. In fact, technology pervades almost every aspect of modern life and is becoming an increasingly helpful tool in the world of healthcare. From training the next generation of surgeons to modeling orthopedic devices, and visualizing the inner workings of the human body, CG is helping to advance the field dramatically. 3D World has donned its scrubs and spoken to some of the innovative individuals behind the 3D healthcare revolution.

THE CUTTING EDGE

As creative director of MadMicrobe Studios and an award-winning medical animator, Joel Dubin is perfectly placed to discuss the role of CG in healthcare. “I think it’s a great medium for educating anyone N from the average consumer doing a Google search, all the way up to healthcare professionals who may wish to showcase a surgical technique or scientists who need to visually communicate a molecular activity to their peers,” he explains.

Comprised of seasoned experts with decades of experience in medical animation, MadMicrobe has become an industry leader in life science visualization.