Too Good To Hide

Motion studio Found take us behind the scenes of their promotional film for whisky brand Ballantine’s

Creative studio Found recently partnered with design agency Cubo to create a landmark campaign for renowned whisky brand, Ballantine’s.

The campaign, entitled Too Good To Hide, tells the story of the three signature single malts hidden inside the famous blend.

“Cubo approached Found off the back of our short film, Mondegreen,” says Mike Sharpe, founder and creative director of Found. Set in a surreal museum of mishearing, Mondegreen features a series of kinetic sculptures representing different words that sound like Found. “Inspired by Mondegreen and eager to create a House of Ballantine’s for their next campaign, Cubo’s creative team invited us in to explore the concept in a single bid pitch process,” adds Sharpe.

To explore Cubo’s vision of the House of Ballantine’s concept, Found crafted a story of revelation. “Viewers encounter locked doors, towering walls, safes, and hidden corridors, as they make their way through the brand story to uncover three unique worlds,” Sharpe continues. “Driven by a sense of intrigue, the audience discover the distinctive origin and flavour stories of each malt.”

Designed primarily for the Asian market, the film features stark white branding and incorporates a host of details signposting the rich brand history of Ballantine’s. Sharpe explains: “The environment we created conveys both tradition and innovation. The building itself incorporates subtle whisky cues: the ceilings nod to the wooden panels used in the whisky barrels, and the entwining patterns in the architecture reflect how the individual single-malt whiskies combine to create the blend.”