Packaging Design, An Essential

Users are aware of trends demanding trendy products. Brands succumb to these demands to have a stronger say and a longer stay in the market. Studio Elephant Design has elaborated on this cycle explaining the need of packaging design.

Trends are a reflection of how people behave, how they live and vice versa.

One may believe tech-based products like smartphones & AI assistants are changing the way people live. But there is as much change happening in their lives through humble packaging design.

In times of extreme actions and judgments, it is believed that design becomes prettier. This actually is happening.

There are certain things individuals look for before buying foods, beverages, personal & home care products nowadays:

1) Tell me a Story?

Story of origin, granny’s recipe, kind of music played to cows… Is it a superfood rediscovered? Was it made the exact same way people made stuff when the world was perfect? They want to know more, not just about the ingredients or the company behind it, but also the hands that made it. They are hungrier for stories than the food they are buying.

2) Small for me Please.

Because of longer commutes and increased working hours that blur into socialising, people are looking for things that will help them stretch their days outside of homes. Small portions of handbag-insertibles are a rage in colour cosmetics, face masks, wipes, hand sanitizers and other personal care products for on-the-go use. Spoilt for choice and highly aware of what they consume, people prefer single serves in snacks, meals & beverages.