Mcqueens founder and managing director kally ellis reveals the future of floral design and her favourite blooms.
Known for her keen instincts and unrivalled aesthetic sensibility, celebrity florist Kally Ellis can do it all – and she has. Despite having no previous experience with flowers, she left her career working for French bank Credit Commercial de France in London to open a flower shop – after having a dream in which she owned one. Twenty-five years later, she is the owner of a US$6 million business. Her latest luxury client: Jumeirah Group. McQueens worked with Jumeirah’s in-house florists to create the displays for Jumeirah Al Naseem, the new hotel opening within the Madinat Jumeirah resort. Ellis sat down with us for an exclusive interview.
What are the main trends in floral arrangements today?
The minimal look is going out and a fuller, wilder look is coming back. We are veering away from the exotics and sticking to what’s seasonal.
Diese Geschichte stammt aus der April 2017-Ausgabe von Identity.
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Diese Geschichte stammt aus der April 2017-Ausgabe von Identity.
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Breaking the mould
A collision of forces has given birth to a new project called The Great Design Disaster. Led by a passionate duo – interior architect Gregory Gatserelia and design enthusiast Joy Herro – its aim is nothing short of shaking up the traditional boundaries of the contemporary design market. identity catches up with Herro to learn more.
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