What led you to start Montroi?
The project started five years ago. A lot of people around us were choosing to go back to being nomads again, to live whilst travelling. We see nomadism as a cultural bridge, an educational tool to connect, to grow, and to learn through dialogue and shared experiences. Becoming a nomad, ultimately, means leaving a more enlightened world for future generations. I come from a family of nomads. My grandfather served in the Spanish army. My father was born in Africa and I was born in Barcelona, which I left 15 years ago. I see nomadism as a tool for learning from other cultures and to develop.
What is the ethos of the brand?
Diese Geschichte stammt aus der January 2021-Ausgabe von Identity.
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Diese Geschichte stammt aus der January 2021-Ausgabe von Identity.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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A collision of forces has given birth to a new project called The Great Design Disaster. Led by a passionate duo – interior architect Gregory Gatserelia and design enthusiast Joy Herro – its aim is nothing short of shaking up the traditional boundaries of the contemporary design market. identity catches up with Herro to learn more.
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