Technically Speaking

Jake Dyson, Chief Engineer and lighting inventor at Dyson, sheds light on the company’s human touch.

- Joanne Molina

The applause was thundering. Jake Dyson had just arrived in Dubai – his very first visit to the region – to show Dyson’s cutting-edge professional products in action and announce the prestigious James Dyson Award, launching in the UAE this year; and everyone could feel the energy in the room.

“The rapid pace of development and the relentlessly forward-looking attitude of Dubai inspires me,” says the designer. “A huge city has risen from almost nothing in a very short space of time and, not content to sit back on its laurels, now has vast ambitions to increase sustainability, largely through innovation.”

Dyson, heir to the incredible design legacy of his father James Dyson, OBE, is the creator of the game-changing CSYS and Cu-Beam LED lights, which are designed to last an unprecedented four decades.

“At their core, all our products are concerned with solving the problems that others ignore,” says Dyson. “We take a science- and research-led approach to product development and it’s only when we have a core technology that is unlike anything else that we start to think about putting it into a product. We don’t base these decisions on market research. Some of the things we’re working on are so novel that no market research about them exists. We believe that technology must be genuinely useful and work properly to make a difference,” he maintains.