Going Beyond A Superficial Makeover

Identiti Advertising office in Kochi, Kerala

- Sharmila Chakravorty

Meister Varma Architects recently renovated an existing building to accommodate the Identiti Advertising office in Kochi, Kerala, as well as the family behind the office. Going beyond a mere decorative redo, the architects create a space that stands out in its milieu of cookie-cutter buildings. The new spaces are aptly designed to respond to the fast-paced energy of the advertising agency, along with the relaxed but joyful vibe of the family inhabiting the building.

Architecture is perhaps a way to solve complex problems using simple, effective solutions that are related to design, and take on a tangible form eventually. These solutions not only have to focus on the issue at hand, but are also required to have a high human comfort quotient as most tangible design solutions will eventually be inhabited, even if only for small amounts of time. Coming up with an ideal design solution that addresses challenges while also infusing a soul into the design is perhaps the greatest skill an architect or a practice could possess.